Does advertising matter to store brand purchase intention? : a conceptual framework
Shalom Levy and Hanna Gendel-Guterman
| Year of publication: |
2012
|
|---|---|
| Authors: | Levy, Shalom ; Gendel-Guterman, Hanna |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 21.2012, 2, p. 89-97
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Handelsmarke | Store brand | Markenführung | Brand management | Markenimage | Brand image | Werbewirkung | Advertising effects | Markenartikel | Brand |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009569993