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isPartOf:"Employer Branding : Arbeitgeber positionieren und präsentieren"
~isPartOf:"The journal of product & brand management"
~person:"Herstein, Ram"
~subject:"Markenführung"
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Markenführung
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Brand image
1
Designation of origin
1
Emotion
1
Fashion
1
Gender
1
Geschlecht
1
Handelsmarke
1
Hedonic price index
1
Hedonischer Preisindex
1
Herkunftsbezeichnung
1
Markenimage
1
Mode
1
National brand
1
Private brand
1
Privatisierung
1
Privatization
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Segmentation
1
Store brand
1
Store image
1
Textile distribution
1
Textilhandel
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Herstein, Ram
Guzman, Francisco
11
Christodoulides, George
4
Fetscherin, Marc
4
Veloutsou, Cleopatra
4
Baumgarth, Carsten
3
Fang, Xiang
3
Gammoh, Bashar S.
3
Hegner, Sabrina
3
Merrilees, Bill
3
Odoom, Raphael
3
Paswan, Audhesh K.
3
Rindell, Anne
3
Urde, Mats
3
Wallace, Elaine
3
Abratt, Russell
2
Ahmad, Fayez
2
Al-Kwifi, Sam O.
2
Alpert, Frank
2
Azar, Salim L.
2
Badrinarayanan, Vishag
2
Bal, Anjali
2
Bettinelli, Cristina
2
Bhaduri, Gargi
2
Botero, Isabel
2
Brexendorf, Tim Oliver
2
Broyles, S. Allen
2
Centeno-Velázquez, Edgar
2
Davari, Arezoo
2
Davis, Donna
2
De Chernatony, Leslie
2
Dunes, Mathieu
2
Dwivedi, Abhishek
2
Faßnacht, Martin
2
Flight, Richard L.
2
Füller, Johann
2
Gendel-Guterman, Hanna
2
Grappi, Silvia
2
Hakala, Ulla
2
Henseler, Jörg
2
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Employer Branding : Arbeitgeber positionieren und präsentieren
The journal of product & brand management
EuroMed journal of business
3
Journal of business strategy
2
Services marketing quarterly
2
Competitiveness review : an international business journal incorporating Journal of global competitiveness
1
International journal of leisure and tourism marketing : IJLTM
1
International marketing review
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
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1
Private and national brand consumers' images of fashion stores
Herstein, Ram
;
Gilboa, Shaked
;
Gamliel, Eyal
- In:
The journal of product & brand management
22
(
2013
)
5/6
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010224854
Saved in:
2
Gender differences in brand commitment, impulse buying, and hedonic consumption
Tifferet, Sigal
;
Herstein, Ram
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 176-182
Persistent link: https://www.econbiz.de/10009569982
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