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isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Discussion paper / Centre for Economic Policy Research"
~isPartOf:"Zur Ökonomie der Unterhaltungsproduktion"
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Engaging consumers through branded entertainment and convergent media
Discussion paper / Centre for Economic Policy Research
Zur Ökonomie der Unterhaltungsproduktion
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
7
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
CESifo working papers
5
Economics letters
5
Information economics and policy : IEP
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Journal of travel and tourism marketing
5
Psychology & marketing
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Sport management review
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SpringerLink / Bücher
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Applied economics letters
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Discussion paper series / IZA
4
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Schriften zur Rundfunkökonomie
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
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The American journal of economics and sociology
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Arts and the market
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ECONIS (ZBW)
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1
Survivor : three principles of economics lessons as taugth by a reality television show
Karlan, Dean
-
2017
Persistent link: https://www.econbiz.de/10011684958
Saved in:
2
The welfare effects of vertical integration in multichannel television markets
Crawford, Gregory S.
;
Lee, Robin S.
;
Whinston, Michael D.
; …
-
2016
Persistent link: https://www.econbiz.de/10011482040
Saved in:
3
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
4
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
5
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
6
The political legacy of entertainment TV
Durante, Ruben
;
Pinotti, Paolo
;
Tesei, Andrea
-
2015
Persistent link: https://www.econbiz.de/10011316495
Saved in:
7
Mass media and social change : can we use television to fight poverty?
La Ferrara, Eliana
-
2015
Persistent link: https://www.econbiz.de/10011408121
Saved in:
8
The welfare effects of endogenous quality choice in cable television markets
Crawford, Gregory S.
;
Shcherbakov, Oleksandr
;
Shum, Matthew
-
2015
Persistent link: https://www.econbiz.de/10011347364
Saved in:
9
TV wars : exclusive content and platform competition in pay TV
Weeds, Helen
-
2012
Persistent link: https://www.econbiz.de/10009502409
Saved in:
10
Advertising and the distribution of content
Weeds, Helen
-
2012
Persistent link: https://www.econbiz.de/10009621940
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