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isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Sport management review"
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Fernsehprogramm
8
Television programme
8
Product Placement
3
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3
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3
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3
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Engaging consumers through branded entertainment and convergent media
Sport management review
The journal of media economics
29
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
19
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
18
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
14
Journal of advertising research
13
JMM : the international journal on media management
12
Zur Ökonomie der Unterhaltungsproduktion
12
Discussion paper / Centre for Economic Policy Research
11
Media-Perspektiven
11
Strategien erfolgreicher TV-Marken : eine internationale Analyse
10
NBER working paper series
8
Working paper / National Bureau of Economic Research, Inc.
8
NBER Working Paper
7
International journal of advertising : the quarterly review of marketing communications
6
International journal of sport finance
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of sports economics
6
Prometheus : critical studies in innovation
6
Tourism management : research, policies, practice
6
CESifo working papers
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Economics letters
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Information economics and policy : IEP
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Journal of travel and tourism marketing
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Psychology & marketing
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SpringerLink / Bücher
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Applied economics letters
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Discussion paper series / IZA
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Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
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Fernsehfinanzierung : ökonomische, rechtliche und ästhetische Perspektiven
4
Handbook of research on transmedia storytelling, audience engagement, and business strategies
4
Journal of economic behavior & organization : JEBO
4
Journal of promotion management : JPM
4
Kyklos : international review for social sciences
4
Schriften zur Rundfunkökonomie
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Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
4
The American journal of economics and sociology
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1
Determinants of consumption for regional sports network programming : an examination of inheritance effects, lead-in, lead-out, and game viewership
Salaga, Steven
;
Mondello, Michael
;
Tainsky, Scott
- In:
Sport management review
25
(
2022
)
3
,
pp. 501-521
Persistent link: https://www.econbiz.de/10013426233
Saved in:
2
Affective response to gambling promotions during televised sport : a qualitative analysis
Lamont, Matthew
;
Hing, Nerilee
;
Vitartas, Peter
- In:
Sport management review
19
(
2016
)
3
,
pp. 319-331
Persistent link: https://www.econbiz.de/10011598945
Saved in:
3
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
4
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
5
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
6
Will the real fans please remain seated? : gender and television ratings pre-game and game broadcasts
Tainsky, Scott
;
Kerwin, Shannon
;
Xu, Jie
;
Zhou, Yilun
- In:
Sport management review
17
(
2014
)
2
,
pp. 190-204
Persistent link: https://www.econbiz.de/10010382558
Saved in:
7
Comparison of television and gate demand in the National Basketball Association
Mongeon, Kevin
;
Winfree, Jason
- In:
Sport management review
15
(
2012
)
1
,
pp. 72-79
Persistent link: https://www.econbiz.de/10009517335
Saved in:
8
When the home team is not featured : comparison of two television network commentaries during broadcasts of the 2006 FIFA World Football Cup
Scott, Olan Kees Martin
;
Hill, Brad
;
Zakus, Dwight H.
- In:
Sport management review
15
(
2012
)
1
,
pp. 23-32
Persistent link: https://www.econbiz.de/10009517340
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