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isPartOf:"Engaging consumers through branded entertainment and convergent media"
~isPartOf:"Zur Ökonomie der Unterhaltungsproduktion"
~subject:"United States"
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Fernsehprogramm
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Television programme
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Film production
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Lizenz
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Media effect
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Concours International d'Emissions de Variétés à la Télévision pour l'Attribution de la Rose d'Or de Montreux
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Giner Larza, Eva Maria
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Engaging consumers through branded entertainment and convergent media
Zur Ökonomie der Unterhaltungsproduktion
The journal of media economics
13
Journal of advertising research
7
Working paper / National Bureau of Economic Research, Inc.
7
JMM : the international journal on media management
4
The American journal of economics and sociology
4
Discussion paper / Centre for Economic Policy Research
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Journal of promotion management : JPM
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Applied economics
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of sports economics
2
Psychology & marketing
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of law & economics
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Allmächtige PR, ohnmächtige PR : die doppelte Vertrauenskrise der PR
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An American Enterprise Institute/Ballinger publication
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Applied economics letters
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Applied financial economics
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Atlantic economic journal : AEJ
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Brookings-Wharton papers on urban affairs
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CESifo working papers
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Cultural studies and anti-consumerism : a critical encounter
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Discussion paper series / IZA
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Economics discussion papers
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Economics letters
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Economics of art and culture : invited papers at the 12th international conference of the Association of Cultural Economics International
1
European journal of law and economics
1
Financial services review : the journal of individual financial management
1
Global studies
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HEC Paris research paper series
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Health marketing quarterly
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International business and economics research journal
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International journal of advertising : the quarterly review of marketing communications
1
International journal of arts management
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International journal of critical accounting : IJCA
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International journal of entrepreneurship and small business
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International journal of sport finance
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International journal of sport management and marketing : IJSMM
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International journal of sports marketing & sponsorship
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Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la
;
Giner Larza, Eva Maria
; …
- In:
Engaging consumers through branded entertainment and …
,
(pp. 170-188)
.
2015
Persistent link: https://www.econbiz.de/10011389602
Saved in:
2
Sitcoms make you laugh and recycle : exploring the concept of behavior placements
Kowalczyk, Christine
;
Martinez, Jennifer
- In:
Engaging consumers through branded entertainment and …
,
(pp. 149-169)
.
2015
Persistent link: https://www.econbiz.de/10011389594
Saved in:
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