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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"International journal of retail & distribution management"
~subject:"Co-branding strategy"
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Co-branding strategy
Luxury goods
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Consumer behaviour
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Brand management
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Arrigo, Elisa
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Behe, Bridget K.
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Fernandez, R. Thomas
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
International journal of retail & distribution management
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The role of the flagship store location in luxury branding : an international exploratory study
Arrigo, Elisa
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 518-537
Persistent link: https://www.econbiz.de/10011388009
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2
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
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