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isPartOf:"Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management"
~isPartOf:"Journal of marketing management : MM"
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Search: subject_exact:"Brand strategy"
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Brand management
131
Markenführung
131
Consumer behaviour
55
Konsumentenverhalten
55
Brand image
36
Markenimage
36
Brand
26
Markenartikel
25
Social Web
21
Social web
21
Beziehungsmarketing
14
Marketing management
14
Marketingmanagement
14
Relationship marketing
14
Internet marketing
13
Online-Marketing
13
Advertising effects
9
Place marketing
9
Standortmarketing
9
Werbewirkung
9
Erfolgsfaktor
7
Luxury goods
7
Luxusgüter
7
Success factor
7
brand orientation
7
Stakeholder
6
branding
6
Befragung
5
Brand extension
5
Celebrity endorsement
5
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5
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5
Customer integration
5
Einzelhandel
5
Firmenimage
5
Großbritannien
5
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5
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Bauer, Hans H.
6
Baumgarth, Carsten
3
Cova, Bernard
3
Huber, Frank
3
McDonagh, Pierre
3
Albrecht, Carmen-Maria
2
Brownlie, Douglas
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Dall'Olmo Riley, Francesca
2
Hankinson, Graham
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Hanna, Sonya
2
Harris, Lloyd C.
2
Hewer, Paul
2
Hutchinson, Karise
2
Jamal, Ahmad
2
Kerrigan, Finola
2
Mitchell, Richard
2
Neumann, Marcus M.
2
Preece, Chloe
2
Quinn, Barry
2
Rowley, Jennifer
2
Skinner, Heather
2
Abratt, Russell
1
Adlmaier-Herbst, Dieter Georg
1
Ahlert, Martin
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Al-Marri, Mohammed
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Alpert, Frank
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Anselmsson, Johan
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Arnett, Dennis B.
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Arnould, Eric J.
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Arvidsson, Adam
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Ashton, John K.
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Athwal, Navdeep
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Aulōnitēs, Geōrgios I.
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Backhaus, Christof
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Baeza, Julia
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Baxter, Jessica
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Belk, Russell W.
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Belz, Christian
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
Journal of marketing management : MM
Journal of business research : JBR
583
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
106
Asia Pacific journal of marketing and logistics
105
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
90
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Springer eBook Collection
73
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Qualitative market research : an international journal
59
Cogent business & management
56
Journal of global marketing
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
Journal of marketing research : JMR
55
Research
55
International journal of contemporary hospitality management
53
Business horizons
52
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
132
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21
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
22
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
23
Everyday dramas of conscience : navigating identity through creative neutralisations
Ritch, Elaine L.
;
Brownlie, Douglas
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1012-1032
Persistent link: https://www.econbiz.de/10011612541
Saved in:
24
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
Saved in:
25
Temporary brand-retailer alliance model : the routes to purchase intentions for selective brands and mass retailers
Nabec, Lydiane
;
Pras, Bernard
;
Laurent, Gilles
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 595-627
Persistent link: https://www.econbiz.de/10011577360
Saved in:
26
Online brand communities : constructing and co-constructing brand culture
Schembri, Sharon
;
Latimer, Lorien
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 628-651
Persistent link: https://www.econbiz.de/10011577362
Saved in:
27
Does market orientation pay off without brand orientation? : a study of small business entrepreneurs
Laukkanen, Tommi
;
Tuominen, Sasu
;
Reijonen, Helen
; …
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 673-694
Persistent link: https://www.econbiz.de/10011577366
Saved in:
28
Testing the robustness of brand partitions identified from purchase duplication analysis
Dawes, John G.
- In:
Journal of marketing management : MM
32
(
2016
)
7/8
,
pp. 695-715
Persistent link: https://www.econbiz.de/10011577367
Saved in:
29
The brand authenticity continuum : strategic approaches for building value
Napoli, Julie
;
Dickinson-Delaporte, Sonia
;
Beverland, …
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1201-1229
Persistent link: https://www.econbiz.de/10011585295
Saved in:
30
A brand preference and repurchase intention model : the role of consumer experience
Ebrahim, Reham
;
Ghoneim, Ahmad
;
Irani, Zahir
;
Ying, Fan
- In:
Journal of marketing management : MM
32
(
2016
)
13/14
,
pp. 1230-1259
Persistent link: https://www.econbiz.de/10011585296
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