Testing the robustness of brand partitions identified from purchase duplication analysis
John G. Dawes
| Year of publication: |
June 2016
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|---|---|
| Authors: | Dawes, John G. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 32.2016, 7/8, p. 695-715
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| Subject: | Brand-switching | purchase duplication | partitions | cannibalisation | brand portfolio | market structure | sub-brands | Marktstruktur | Market structure | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2015.1128961 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011577367