Satisfaction leads to loyalty : or could loyalty lead to satisfaction? : investigating brand usage and satisfaction levels in consumer banking
John G. Dawes
| Year of publication: |
2024
|
|---|---|
| Authors: | Dawes, John |
| Subject: | Brand management | Customer loyalty | Customer satisfaction | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Markenführung | Beziehungsmarketing | Relationship marketing | Kundenbindung | Customer retention | Markenartikel | Brand |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJBM-11-2023-0611 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015202437