A systematic mapping study on customer loyalty and brand management
Year of publication: |
2019
|
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Authors: | Moretta Tartaglione, Andrea ; Cavacece, Ylenia ; Russo, Giuseppe ; Granata, Giuseppe |
Published in: |
Administrative Sciences : open access journal. - Basel : MDPI, ISSN 2076-3387, ZDB-ID 2662651-2. - Vol. 9.2019, 1/8, p. 1-21
|
Subject: | customer loyalty | brand | satisfaction | commitment | trust | engagement | bibliometric analysis | mapping study | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Bibliometrie | Bibliometrics | Kundenbindung | Customer retention | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3390/admsci9010008 [DOI] hdl:10419/239905 [Handle] |
Source: | ECONIS - Online Catalogue of the ZBW |
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