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isPartOf:"Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis"
~isPartOf:"International journal of event and festival management"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
International journal of event and festival management
SpringerLink / Bücher
36
Tourism management : research, policies, practice
30
Journal of travel and tourism marketing
23
Customer Experience : Forum Dienstleistungsmanagement
22
International journal of contemporary hospitality management
22
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
20
International journal of hospitality management
18
Journal of business research : JBR
16
Food and wine events in Europe : a stakeholder approach
15
Tourism management perspectives : TMP
15
Markenkommunikation und Beziehungsmarketing
14
Journal of hospitality marketing & management
13
Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
13
Event-Marketing : Trends und Entwicklungen
12
International journal of sport management and marketing : IJSMM
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of retailing and consumer services
12
Sport management review
12
Springer eBook Collection
11
essentials
11
Events im Zeitalter von Social Media : Stand und Perspektiven der Eventforschung
10
Events und Tourismus : Stand und Perspektiven der Eventforschung
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
Kulturtourismus zu Beginn des 21. Jahrhunderts : Festschrift für Albrecht Steinecke
10
Social enterprise and special events : market-based approaches to mission-driven gatherings
10
Erfolg mit nachhaltigen Eventkonzepten : Tagungsband zur 2. Konferenz für Eventforschung an der TU Chemnitz
9
Memorable customer experiences : a research anthology
8
Wirtschaftswissenschaft
8
Stand und Perspektiven der Eventforschung
7
The business of events management
7
The journal of brand management : an international journal
7
European Sport management quarterly : ESMQ
6
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
6
Events und Sport : Stand und Perspektiven der Eventforschung
6
Journal of advertising research
6
Journal of marketing management : MM
6
Essentials
5
Events - Wachstumsmarkt im Tourismus? : Tagungsband zum 3. Dresdner-Tourismus-Symposium
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1
Maintaining the status quo : the nature and role of policy stakeholders' perceptions of event value
Wallstam, Martin
- In:
International journal of event and festival management
13
(
2022
)
2
,
pp. 219-234
Persistent link: https://www.econbiz.de/10013284856
Saved in:
2
Investigating the recovery of community events in Scotland, post-COVID-19
Davies, Nick
;
Robbins, Lindsay
;
Baxter, Daniel
;
Viol, Maren
- In:
International journal of event and festival management
14
(
2023
)
4
,
pp. 537-558
Persistent link: https://www.econbiz.de/10014430373
Saved in:
3
The festival customer experience : a conceptual framework
Fernandes, Jovan Velroy
;
Krolikowska, Ewa
- In:
International journal of event and festival management
14
(
2023
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10014319891
Saved in:
4
Transformative service research approaches for visitor experiences in major sporting events
Steriopoulos, Effie
;
Ooi, Can Seng
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 189-204
Persistent link: https://www.econbiz.de/10014319939
Saved in:
5
The InterACT Disability Arts Festival : creating revolutionary futures?
Walters, Trudie
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 205-220
Persistent link: https://www.econbiz.de/10014319941
Saved in:
6
Protest events as institutions : stakeholder perceptions of the changing role of Serbia's EXIT festival
Đurić, Luna
;
Kennell, James
;
Vujičić, Miroslav
; …
- In:
International journal of event and festival management
14
(
2023
)
2
,
pp. 221-236
Persistent link: https://www.econbiz.de/10014319945
Saved in:
7
Antecedents and outcomes of the consumer-based brand equity of events and its importance for destinations : the case of Portuguese music festivals
Van-Dúnem, Telma
;
Coelho, Arnaldo
;
Bairrada, Cristela Maia
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 277-293
Persistent link: https://www.econbiz.de/10014320105
Saved in:
8
The moderator role of COVID-19 risk perception in the impact of festival experience quality on life satisfaction
Asan, Kubra
;
Daskin, Mustafa
;
Kaptangil, Kerem
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 294-309
Persistent link: https://www.econbiz.de/10014320110
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9
An emotional perspective of music festival experience evaluation : a new model of emotional analysis
Oliva, Jordi
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 310-325
Persistent link: https://www.econbiz.de/10014320111
Saved in:
10
The role of authenticity on revisit intention : tourist experience as a mediation at the Reyog Ponorogo National Festival
Supriono
;
Iqbal, Mohammad
;
Kusumawati, Andriani
;
Fahmi, …
- In:
International journal of event and festival management
14
(
2023
)
3
,
pp. 344-362
Persistent link: https://www.econbiz.de/10014320148
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