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isPartOf:"European journal of innovation management : EJIM"
~person:"Gattol, Valentin"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Congruence vs complementarity
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Consumer behaviour
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Feature addition vs deletion
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Feature fit
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Hedonic vs utilitarian
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Innovation
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New product development
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Gattol, Valentin
Sääksjärvi, Maria
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European journal of innovation management : EJIM
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Feature fit : the role of congruence and complementarity when adding versus deleting features from products
Gattol, Valentin
;
Sääksjärvi, Maria
;
Gill, Tripat
; …
- In:
European journal of innovation management : EJIM
19
(
2016
)
4
,
pp. 589-607
Persistent link: https://www.econbiz.de/10011603611
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