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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Harvard business review : HBR"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
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European journal of marketing : EJM
Harvard business review : HBR
Young consumers : insight and ideas for responsible marketers
31
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Journal of retailing and consumer services
13
Psychology & marketing
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8
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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International journal of advertising : the review of marketing communications
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Marketing letters : a journal of research in marketing
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International journal of business and emerging markets : IJBEM
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International journal of hospitality management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of customer behaviour
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Journal of marketing management : MM
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The international review of retail, distribution and consumer research
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The silver market phenomenon : marketing and innovation in the aging society
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Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
International journal of market research
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of financial services marketing : JFSM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The journal of brand management : an international journal
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Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
DICE discussion paper
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Harvard-Business-Manager : das Wissen der Besten
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1
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
2
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
3
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
4
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
5
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
6
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
7
The battle for China's good-enough market
Gadiesh, Orit
;
Leung, Philip
;
Vestring, Till
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 80-89
Persistent link: https://www.econbiz.de/10003535314
Saved in:
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