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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Health marketing quarterly"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
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Target group
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Consumer behaviour
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European journal of marketing : EJM
Health marketing quarterly
International journal of consumer studies
Journal of business research : JBR
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
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International journal of advertising : the quarterly review of marketing communications
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The silver market phenomenon : business opportunities in an era of demographic change
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Springer eBook Collection
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The silver market phenomenon : marketing and innovation in the aging society
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
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Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Journal of fashion marketing and management
15
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
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Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
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Journal of food products marketing
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Journal of international consumer marketing
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
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1
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
4
Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
5
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
6
Young children's consumer agency : the case of French children and recycling
Schill, Marie
;
Godefroit-Winkel, Delphine
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 292-305
Persistent link: https://www.econbiz.de/10012237856
Saved in:
7
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
8
Market driving at Bottom of the Pyramid (BoP) : an analysis of social enterprises from the healthcare sector
Agarwal, Nivedita
;
Chakrabarti, Ronika
;
Brem, Alexander
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 234-244
Persistent link: https://www.econbiz.de/10011855310
Saved in:
9
Children and energy-dense foods : parents, peers, acceptability or advertising?
Tarabashkina, Liudmila
;
Quester, Pascale G.
;
Crouch, Roberta
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1669-1694
Persistent link: https://www.econbiz.de/10011755445
Saved in:
10
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
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