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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Marketing management"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Internationale Werbung"
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Marketing management
International marketing
42
Internationales Marketing
42
Advertising effects
13
Werbewirkung
13
Consumer behaviour
11
Konsumentenverhalten
11
Advertising
8
Werbung
8
Marketingmanagement
7
Brand management
6
Markenführung
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Cultural identity
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Kulturelle Identität
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Standardisierung
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Standardization
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Unternehmenserfolg
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Bibliometrics
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Brand
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Aufsatz in Zeitschrift
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7
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English
7
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Bodur, Muzaffer
1
Budeva, Desislava G.
1
Cavusgil, S. Tamer
1
Chang, Enchi
1
Chou, Chia-hui
1
Chung, Henry F. L.
1
Fang, Shyh-Rong
1
Grønhaug, Kjell
1
Hammervoll, Trond
1
Haugland, Sven A.
1
Huang, Yen-tsung
1
Mullen, Michael R.
1
Ou, Chueh-chu
1
Ozsomer, Aysegul
1
Perry, Anne C.
1
Svendsen, Mons Freng
1
Tsai, Ya-ting
1
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
International marketing review
23
Journal of business research : JBR
23
Journal of international marketing
19
International business review : the official journal of the European International Business Academy
13
Industrial marketing management : the international journal for industrial and high-tech firms
10
Journal of global marketing
8
Journal of strategic marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of brand management : an international journal
5
The journal of business & industrial marketing
5
European journal of international management : EJIM
4
Journal of international trade & commerce
4
International journal of economic perspectives : IJEP
3
International journal of export marketing
3
International journal of trade and global markets
3
International journal of wine business research : IJWBR
3
Journal of business case studies
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of marketing management : MM
3
Marketing intelligence & planning
3
Review of marketing research
3
The journal of product & brand management
3
Advances in international marketing
2
African journal of business and economic research : AJBER
2
Baltic journal of management
2
Economies : open access journal
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Global business & economics review
2
International business and economics research journal
2
International entrepreneurship and management journal
2
International journal of business and globalisation : IJBG
2
International journal of business environment : IJBE
2
International journal of business innovation and research
2
International journal of hospitality management
2
Inventi impact: supply chain & logistics
2
Journal of Islamic marketing : JIMA
2
Journal of business-to-business marketing
2
Journal of euromarketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
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ECONIS (ZBW)
7
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7
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1
Internal market orintation, market capabilities and learning orientation
Fang, Shyh-Rong
;
Chang, Enchi
;
Ou, Chueh-chu
;
Chou, Chia-hui
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 170-192
Persistent link: https://www.econbiz.de/10010344216
Saved in:
2
International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
4
Marketing strategy and customer involvement in product development
Svendsen, Mons Freng
;
Haugland, Sven A.
;
Grønhaug, Kjell
; …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 513-530
Persistent link: https://www.econbiz.de/10009010629
Saved in:
5
Structure of marketing decision making and international marketing standardisation strategies
Chung, Henry F. L.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
Saved in:
6
Marketing standardisation by multinationals in an emerging market
Ozsomer, Aysegul
- In:
European journal of marketing : EJM
25
(
1991
)
12
,
pp. 50-68
Persistent link: https://www.econbiz.de/10001122806
Saved in:
7
International versus domestic marketing : 4 conceptual perspectives
Perry, Anne C.
- In:
European journal of marketing : EJM
24
(
1990
)
6
,
pp. 41-54
Persistent link: https://www.econbiz.de/10001096041
Saved in:
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