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isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~subject:"Marktforschung"
~type_genre:"Aufsatz in Zeitschrift"
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
4
International marketing review
3
Journal of global marketing
3
Journal for global business advancement : JGBA
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
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Planung & Analyse / Special English edition Market research : Zeitschrift für Marktforschung und Marketing
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Review of marketing research
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The journal of business & industrial marketing
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Akron business and economic review
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Annales Universitatis Mariae Curie-Skłodowska / H
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Asia Pacific journal of marketing and logistics
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Australasian marketing journal
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Business horizons
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Der Markt : international journal of marketing
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Economic analysis : EA
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Global journal of business management : GJBM
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Indian journal of economics & business : IJEB
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International journal of market research : JMRS ; the journal of the Market Research Society
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Jahrbuch der Absatz- und Verbrauchsforschung
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Journal of economics & management
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international consumer marketing
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Journal of international management
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Journal of international marketing
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Journal of marketing management : MM
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Metamorphosis : a journal of management research
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The Poznań University of Economics review
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1
Global consumer culture and advertising research : editorial
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 505-507
Persistent link: https://www.econbiz.de/10011882025
Saved in:
2
Productivity and impact in advertising research since the millennium : a profiling and investigation of drivers of impact
Chan, Terri H.
;
Tse, Caleb H.
;
Hung, Kineta
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 11-37
Persistent link: https://www.econbiz.de/10011687864
Saved in:
3
A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Khang, Hyoungkoo
;
Han, Sangpil
;
Shin, Sumin
;
Jung, A-Reum
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 540-568
Persistent link: https://www.econbiz.de/10011567085
Saved in:
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