//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of business excellence"
~subject:"Brand"
~subject:"EU-Staaten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internationale Werbung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand
EU-Staaten
International marketing
30
Internationales Marketing
30
Marketing management
8
Marketingmanagement
8
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenführung
5
Firm performance
4
Globalisierung
4
Globalization
4
International market entry
4
Internationaler Markteintritt
4
KMU
4
Markenartikel
4
SME
4
Unternehmenserfolg
4
Brand image
3
EU countries
3
Markenimage
3
Standardisierung
3
Standardization
3
Strategic management
3
Strategisches Management
3
Turkey
3
Türkei
3
Advertising effects
2
Brand architecture
2
Corporate branding
2
Cultural identity
2
Decision
2
Entscheidung
2
Export
2
Großbritannien
2
Internal marketing
2
International market selection
2
Kulturelle Identität
2
Markenarchitektur
2
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Chung, Henry F. L.
1
Ghazvini, Hadi
1
Helm, Sabrina Verena
1
Huang, Yen-tsung
1
Mishra, Anubha
1
Punyatoya, Plavini
1
Razgah, Morteza Maleki Minbash
1
Reichel, Jürgen
1
Renk, Uwe
1
Schroeder, Jonathan E.
1
Tsai, Ya-ting
1
Zarei, Azim
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
International journal of business excellence
International marketing review
10
Journal of international marketing
10
Journal of euromarketing
9
Journal of business research : JBR
8
Journal of global marketing
7
The journal of brand management : an international journal
7
Handbook of research in international marketing
6
Europäische Hochschulschriften / 5
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Consumption culture in Europe : insight into the beverage industry
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
3
Journal of international consumer marketing
3
Journal of retailing and consumer services
3
Commercio : rivista di economia e politica commerciale
2
Cross-cultural and critical perspectives on brands
2
Economia internazionale
2
Entrepreneurial business and economics review : EBER
2
European research studies
2
Gyeong sang non chong
2
IIC : international review of intellectual property and competition law
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International advertising and communication : current insights and empirical findings
2
International business review : the official journal of the European International Business Academy
2
International journal of retail and distribution management
2
International marketing in the fast changing world
2
Jahrbuch Markentechnik
2
Journal of East European management studies : JEEMS
2
Journal of Islamic marketing
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing analytics : JMA
2
Journal of strategic marketing
2
Journal of world business : JWB
2
Kom / Kommission der Europäischen Gemeinschaften
2
Nouvelle série
2
Schriften zu Marketing und Management
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
The journal of product & brand management
2
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Strategic decisions to enter Semnan Gypsum plaser plants in the international markets
Ghazvini, Hadi
;
Razgah, Morteza Maleki Minbash
;
Zarei, Azim
- In:
International journal of business excellence
18
(
2019
)
2
,
pp. 269-285
Persistent link: https://www.econbiz.de/10012052283
Saved in:
2
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
3
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
4
Evaluation of branding strategies for global versus local brand : the role of concept consistency
Punyatoya, Plavini
- In:
International journal of business excellence
7
(
2014
)
1
,
pp. 112-128
Persistent link: https://www.econbiz.de/10011482059
Saved in:
5
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
6
International marketing decision governance, standardisation, and performance : a framework in the cross-market scenario
Chung, Henry F. L.
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1642-1666
Persistent link: https://www.econbiz.de/10008773209
Saved in:
7
How can marketing be successfully standardised for the European market?
Reichel, Jürgen
- In:
European journal of marketing : EJM
23
(
1989
)
7
,
pp. 60-67
Persistent link: https://www.econbiz.de/10001075977
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->