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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of Asia Pacific business"
~subject:"Brand architecture"
~subject:"Erfolgsfaktor"
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Brand architecture
Erfolgsfaktor
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European journal of marketing : EJM
Journal of Asia Pacific business
Industrial marketing management : the international journal for industrial and high-tech firms
13
Journal of business research : JBR
8
Journal of personal selling & sales management
6
Journal of the Academy of Marketing Science
4
The journal of business & industrial marketing
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The journal of personal selling & sales management : JPSSM
3
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Springer eBook Collection / Business and Economics
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Australasian marketing journal
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Europäische Hochschulschriften / 5
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Expanding disciplinary space : on the potential of critical marketing
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Gabler Research / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung, Universität Mannheim
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Harvard-Business-Manager : das Wissen der Besten
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Italian journal of marketing : ITJM
1
Journal of business economics : JBE
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Journal of managerial issues : JMI
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Journal of marketing education : JME
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Journal of nonprofit & public sector marketing
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Kundenorientierung und Kundenservice in der Touristik : Reisende an allen Touchpoints begeistern und Urlaub zum ganzheitlichen Erlebnis machen
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The role of the sales employee in securing customer satisfaction
Evanschitzky, Heiner
;
Sharma, Arun
;
Prykop, Catja
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 489-508
Persistent link: https://www.econbiz.de/10009535669
Saved in:
2
Fraudulent consumer returns: exploiting retailers' return policies
Harris, Lloyd C.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 730-747
Persistent link: https://www.econbiz.de/10003989123
Saved in:
3
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
Saved in:
4
The effects of coaching on salespeople's attitudes and behaviours : a contingency approach
Onyemah, Vincent
- In:
European journal of marketing : EJM
43
(
2009
)
7/8
,
pp. 938-960
Persistent link: https://www.econbiz.de/10009525817
Saved in:
5
Sales management in developing countries : a comparison of managerial control perspectives
Rajagopal
- In:
Journal of Asia Pacific business
8
(
2007
)
3
,
pp. 37-61
Persistent link: https://www.econbiz.de/10003536896
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