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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of business research : JBR"
~subject:"Brand management"
~subject:"Target group"
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Search: subject_exact:"Zielgruppe"
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Brand management
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Zielgruppe
26
Consumer behaviour
12
Konsumentenverhalten
12
Children
6
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6
Advertising effects
5
Brand image
5
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Agarwal, Nivedita
1
Aguirre-Rodriguez, Alexandra
1
Alvarez, Cecilia M. O.
1
Apaolaza-Ibáñez, Vanessa
1
Arslanagic-Kalajdzic, Maja
1
Bartikowski, Boris
1
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1
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1
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1
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Floh, Arne
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Jagpal, Sharan
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Kachroo, Pushkin
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European journal of marketing : EJM
Journal of business research : JBR
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
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ECONIS (ZBW)
26
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1
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
2
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
3
"We go together" : understanding social cause-related purchase intentions of young adults
Arslanagic-Kalajdzic, Maja
;
Kadic-Maglajlic, Selma
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 130-142
Persistent link: https://www.econbiz.de/10013040656
Saved in:
4
Young children's consumer agency : the case of French children and recycling
Schill, Marie
;
Godefroit-Winkel, Delphine
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 292-305
Persistent link: https://www.econbiz.de/10012237856
Saved in:
5
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina
;
Cui, Charles Chi
- In:
Journal of business research : JBR
103
(
2019
),
pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Saved in:
6
Market driving at Bottom of the Pyramid (BoP) : an analysis of social enterprises from the healthcare sector
Agarwal, Nivedita
;
Chakrabarti, Ronika
;
Brem, Alexander
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 234-244
Persistent link: https://www.econbiz.de/10011855310
Saved in:
7
Children and energy-dense foods : parents, peers, acceptability or advertising?
Tarabashkina, Liudmila
;
Quester, Pascale G.
;
Crouch, Roberta
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1669-1694
Persistent link: https://www.econbiz.de/10011755445
Saved in:
8
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
9
The impact of marketing on children's well-being in a digital age : editorial
Oates, Caroline
;
Watkins, Leah
;
Thyne, Maree
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1969-1974
Persistent link: https://www.econbiz.de/10011641434
Saved in:
10
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
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