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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of food products marketing"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
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European journal of marketing : EJM
Journal of food products marketing
Young consumers : insight and ideas for responsible marketers
31
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Journal of retailing and consumer services
13
Psychology & marketing
13
International journal of retail & distribution management
11
The journal of consumer marketing
11
Journal of business research : JBR
10
Journal of fashion marketing and management
10
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9
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of international consumer marketing
8
Journal of marketing communications
8
Journal of advertising research
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
SpringerLink / Bücher
7
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
6
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of customer behaviour
5
Journal of marketing management : MM
5
Journal of retailing
5
The international review of retail, distribution and consumer research
5
The silver market phenomenon : marketing and innovation in the aging society
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard business review : HBR
4
International journal of market research
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of financial services marketing : JFSM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
4
The journal of brand management : an international journal
4
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
DICE discussion paper
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Harvard-Business-Manager : das Wissen der Besten
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Health marketing quarterly
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ECONIS (ZBW)
10
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1
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10
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10
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date (oldest first)
1
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
2
Quality factors influencing consumer demand for small fruit by focus group and sensory test
Chironi, Stefania
;
Bacarella, Simona
;
Altamore, Luca
; …
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 857-872
Persistent link: https://www.econbiz.de/10011799780
Saved in:
3
Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.
;
Lanasier, Evi V.
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
Saved in:
4
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
5
Measuring the impact of product placement on children using digital brand integration
Hudson, Simon
;
Elliott, Charlene
- In:
Journal of food products marketing
19
(
2013
)
3
,
pp. 176-200
Persistent link: https://www.econbiz.de/10009782048
Saved in:
6
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
7
Psychographic segmentation of the Zagreb apple market
Kovačić, Damir
;
Cerjak, Marija
;
Markovina, Jerko
; …
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10008648950
Saved in:
8
Fish market segmentation based on consumers' motives, barriers and risk perception in Belgium
Vanhonacker, Filiep
;
Pieniak, Zuzanna
;
Verbeke, Wim
- In:
Journal of food products marketing
16
(
2010
)
2
,
pp. 166-183
Persistent link: https://www.econbiz.de/10003973627
Saved in:
9
A Heckman sample selection approach to the demand for organic food products: an exploratory study using Penang data
Su Huey Quah
;
Tan, Andrew K. G.
- In:
Journal of food products marketing
15
(
2009
)
4
,
pp. 406-419
Persistent link: https://www.econbiz.de/10003893169
Saved in:
10
Purchase attributes of wine consumers with low involvement
Barber, Nelson
;
Ismail, Joseph
;
Dodd, Tim
- In:
Journal of food products marketing
14
(
2008
)
1
,
pp. 69-86
Persistent link: https://www.econbiz.de/10003766974
Saved in:
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