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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Werbung"
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Werbung
Marketing
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marketing
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20
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pricing
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Alexandrov, Alexei
1
Bruggen, Gerrit H. van
1
Chen, Xiaoyun
1
Cheng, Ranis
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Fong, Nathan M.
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European journal of marketing : EJM
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of historical research in marketing
13
SpringerLink / Bücher
12
International journal of internet marketing and advertising : IJIMA
8
Journal of marketing management : MM
6
Journal of promotion management : innovations in planning and applied research
6
Journal of Islamic marketing : JIMA
5
Springer eBook Collection
5
Basler Schriften zum Marketing
4
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
4
International journal of islamic marketing and branding
4
Journal of advertising research
4
Journal of business research : JBR
4
BAW-Texte / Reihe Public Relations
3
Europäische Kulturen in der Wirtschaftskommunikation
3
Integrierte Kommunikation in Theorie und Praxis : betriebswirtschaftliche und kommunikationswissenschaftliche Perspektiven ; mit Meinungen und Beispielen aus der Praxis
3
Journal of customer behaviour
3
Journal of marketing
3
Know-how to use
3
Lehrbuch
3
Markenbrand
3
Marketing theory
3
Research
3
A Ronald Press Publication
2
BEA working papers
2
Die Bank
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Diskussionsbeiträge des Instituts für Wirtschaft und Ökologie Universität St. Gallen
2
European journal of operational research : EJOR
2
Europäische Hochschulschriften / 5
2
Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
2
International journal of Islamic marketing and branding
2
International journal of consumer studies
2
International journal of technology marketing : IJTMkt
2
International's series in marketing
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of business case studies
2
Journal of business ethics : JOBE
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
11
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1
Competition for attention in online social networks : implications for seeding strategies
Gelper, Sarah
;
Lans, Ralf van der
;
Bruggen, Gerrit H. van
- In:
Management science : journal of the Institute for …
67
(
2021
)
2
,
pp. 1026-1047
Persistent link: https://www.econbiz.de/10012505333
Saved in:
2
Behavior-based advertising
Shen, Qiaowei
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
64
(
2018
)
5
,
pp. 2047-2064
Persistent link: https://www.econbiz.de/10011873951
Saved in:
3
How targeting affects customer search : a field experiment
Fong, Nathan M.
- In:
Management science : journal of the Institute for …
63
(
2017
)
7
,
pp. 2353-2364
Persistent link: https://www.econbiz.de/10011729388
Saved in:
4
Competing for attention in social communication markets
Iyer, Ganesh
;
Katona, Zsolt
- In:
Management science : journal of the Institute for …
62
(
2016
)
8
,
pp. 2304-2320
Persistent link: https://www.econbiz.de/10011539518
Saved in:
5
Fake it till you make it : reputation, competition, and Yelp review fraud
Luca, Michael
;
Zervas, Georgios
- In:
Management science : journal of the Institute for …
62
(
2016
)
12
,
pp. 3412-3427
Persistent link: https://www.econbiz.de/10011626341
Saved in:
6
An arousal-based explanation of affect dynamics
Yan, Li
;
Liu, Matthew Tingchi
;
Chen, Xiaoyun
;
Shi, Guicheng
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1159-1184
Persistent link: https://www.econbiz.de/10011608889
Saved in:
7
When should firms expose themselves to risk?
Alexandrov, Alexei
- In:
Management science : journal of the Institute for …
61
(
2015
)
12
,
pp. 3001-3008
Persistent link: https://www.econbiz.de/10011413512
Saved in:
8
Predicting handbill avoidance in Hong Kong and the UK
Prendergast, Gerard P.
;
Tsang, Alex S. L.
;
Cheng, Ranis
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10010344234
Saved in:
9
Persuasion, marketing communication, and the metaphor of magic
Miles, Chris
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2002-2019
Persistent link: https://www.econbiz.de/10010205943
Saved in:
10
The effects of advertising spending on brand loyalty in services
Ha, Hong Youl
;
John, Joby
;
Janda, Swinder
;
Muthaly, …
- In:
European journal of marketing : EJM
45
(
2011
)
4
,
pp. 673-691
Persistent link: https://www.econbiz.de/10009010593
Saved in:
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