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isPartOf:"European journal of marketing : EJM"
~isPartOf:"Marketing intelligence & planning"
~subject:"Store brand"
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Store brand
Brand loyalty
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European journal of marketing : EJM
Marketing intelligence & planning
Journal of retailing and consumer services
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Marketing letters : a journal of research in marketing
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The international review of retail, distribution and consumer research
2
The journal of product & brand management
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Australasian marketing journal
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Business research quarterly : BRQ
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International journal of business and emerging markets : IJBEM
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Antecedents of similarity perception for store-branded lookalikes
Zhou, Li
- In:
Marketing intelligence & planning
40
(
2022
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10013172919
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2
Reasons for variation in SCR for private label brands
Dawes, John
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1804-1824
Persistent link: https://www.econbiz.de/10010205981
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