Reasons for variation in SCR for private label brands
John Dawes
| Year of publication: |
2013
|
|---|---|
| Authors: | Dawes, John |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 47.2013, 11/12, p. 1804-1824
|
| Subject: | SCR | Brand loyalty | Private labels | Dirichlet model | Brands | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Markentreue |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010205981