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isPartOf:"European journal of marketing : EJM"
~isPartOf:"The SAGE handbook of international marketing"
~subject:"Bibliometrics"
~subject:"Entscheidung"
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International marketing
42
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Aulakh, Preet S.
1
Chittoor, Raveendra
1
Chung, Henry F. L.
1
Facchinetti, Gisella
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Krishnan, Trichy V.
1
Marchi, Gianluca
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Martin, Drew
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European journal of marketing : EJM
The SAGE handbook of international marketing
International marketing review
13
Journal of global marketing
4
Review of marketing research
4
International business review : the official journal of the European International Business Academy
3
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
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International journal of export marketing : IJExportM
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Internationalisierung industrieller Dienstleistungen : Leitfaden und Instrumente zur Planung des Internationalisierungserfolges
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Journal of business ethics : JOBE
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Journal of international marketing
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Journal of marketing management : MM
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Beyond Hofstede : culture frameworks for global marketing and management
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Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
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Critical perspectives on international business
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Erhvervsøkonomisk skriftserie
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Global strategy journal : GSJ
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Handbook of research in international marketing
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Handbook of research on international advertising
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Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
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IBSG occasional papers / School of Business, Carleton University
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Indian journal of economics & business : IJEB
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International journal of business and emerging markets : IJBEM
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International journal of business environment : IJBE
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International journal of export marketing
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International journal of technology marketing : IJTMkt
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International marketing ; Vol. VI
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International marketing in the fast changing world
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International review on public and non-profit marketing
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Journal of advertising research
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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1
International market selection for small firms : a fuzzy-based decision process
Marchi, Gianluca
;
Vignola, Marina
;
Facchinetti, Gisella
; …
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2198-2212
Persistent link: https://www.econbiz.de/10010462722
Saved in:
2
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
Saved in:
3
International diffusion of new products
Krishnan, Trichy V.
;
Thomas, Suman Ann
- In:
The SAGE handbook of international marketing
,
(pp. 325-345)
.
2009
Persistent link: https://www.econbiz.de/10003792107
Saved in:
4
The Internet and international marketing
Shankar, Venkatesh
;
Meyer, Jeffrey
- In:
The SAGE handbook of international marketing
,
(pp. 451-467)
.
2009
Persistent link: https://www.econbiz.de/10003792177
Saved in:
5
Organizational heritage, institutional changes and strategic responses of firms from emerging economics
Aulakh, Preet S.
;
Chittoor, Raveendra
- In:
The SAGE handbook of international marketing
,
(pp. 468-489)
.
2009
Persistent link: https://www.econbiz.de/10003792179
Saved in:
6
Structure of marketing decision making and international marketing standardisation strategies
Chung, Henry F. L.
- In:
European journal of marketing : EJM
43
(
2009
)
5/6
,
pp. 794-825
Persistent link: https://www.econbiz.de/10009525829
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