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isPartOf:"European journal of marketing : EJM"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Brand management"
~subject:"Konsumentenverhalten"
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Brand management
Konsumentenverhalten
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European journal of marketing : EJM
The journal of brand management : an international journal
Young consumers : insight and ideas for responsible marketers
31
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
17
Journal of retailing and consumer services
13
Psychology & marketing
13
International journal of retail & distribution management
11
The journal of consumer marketing
11
Journal of business research : JBR
10
Journal of fashion marketing and management
10
Marketing intelligence & planning
9
International journal of advertising : the quarterly review of marketing communications
8
International journal of consumer studies
8
Journal of international consumer marketing
8
Journal of marketing communications
8
Journal of advertising research
7
Journal of food products marketing
7
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
7
SpringerLink / Bücher
7
International journal of advertising : the review of marketing communications
6
Marketing letters : a journal of research in marketing
6
International journal of business and emerging markets : IJBEM
5
International journal of hospitality management
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of customer behaviour
5
Journal of marketing management : MM
5
Journal of retailing
5
The international review of retail, distribution and consumer research
5
The silver market phenomenon : marketing and innovation in the aging society
5
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
4
Harvard business review : HBR
4
International journal of market research
4
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
4
Journal of financial services marketing : JFSM
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Research
4
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
DICE discussion paper
3
Harvard-Business-Manager : das Wissen der Besten
3
Health marketing quarterly
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ECONIS (ZBW)
7
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1
Customer segmentation based on store equity : what explains customer store preference?
Gil Saura, Irene
;
Berenguer Contrí, Gloria
;
Ruiz …
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 546-561
Persistent link: https://www.econbiz.de/10011771417
Saved in:
2
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
3
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
4
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
5
The role of social identity and attitudes toward sustainability brands in buying behaviors for organic products
Bartels, Jos
;
Hoogendam, Karen
- In:
The journal of brand management : an international journal
18
(
2010/11
)
9
,
pp. 697-708
Persistent link: https://www.econbiz.de/10009260976
Saved in:
6
Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Williams, Jerome D.
; …
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 79-96
Persistent link: https://www.econbiz.de/10008659814
Saved in:
7
The relationship between consumer involvement and brand perceptions of female cosmetic consumers
Guthrie, Michelle F.
;
Kim, Hye-shin
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003909881
Saved in:
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