Consumer racial profiling in retail environments : a longitudinal analysis of the impact on brand image
Jeremy J. Sierra; Robert S. Heiser; Jerome D. Williams; Harry A. Taute
| Year of publication: |
2010
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|---|---|
| Authors: | Sierra, Jeremy J. ; Heiser, Robert S. ; Williams, Jerome D. ; Taute, Harry A. |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 18.2010/11, 1, p. 79-96
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| Subject: | Einzelhandel | Retail trade | Markenführung | Brand management | Zielgruppe | Target group | Ethnische Gruppe | Ethnic group | Corporate Social Responsibility | Corporate social responsibility | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008659814