Explaining NFL fans' purchase intentions for revered and reviled teams : a dual-process perspective
Jeremy J. Sierra; Harry A. Taute; Robert S. Heiser
| Year of publication: |
2012
|
|---|---|
| Authors: | Sierra, Jeremy J. ; Taute, Harry A. ; Heiser, Robert S. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 19.2012, 3, p. 332-342
|
| Subject: | Profisport | Professional sports | Fußball | Football | Sportorganisation | Sport organization | Sportveranstaltung | Sport event | Sportmarketing | Sports marketing | Emotion | Freizeitverhalten | Leisure behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009541302