Explaining NFL fans' purchase intentions for revered and reviled teams: A dual-process perspective
| Year of publication: |
2012
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|---|---|
| Authors: | Sierra, Jeremy J. ; Taute, Harry A. ; Heiser, Robert S. |
| Published in: |
Journal of retailing and consumer services. - London [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 12043850. - Vol. 19.2012, 3, p. 332-343
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