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isPartOf:"European journal of marketing : EJM"
~subject:"Advertising effects"
~subject:"Brand"
~subject:"USA"
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Advertising effects
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Bradley, Frank
1
Dahlén, Micael
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Hansen, Håvard
1
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Linander, Johanna
1
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European journal of marketing : EJM
Journal of global marketing
27
Journal of business research : JBR
24
Journal of international marketing
20
International marketing review
17
International journal of advertising : the quarterly review of marketing communications
12
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
12
Handbook of research in international marketing
9
Europäische Hochschulschriften / 5
8
Journal of international consumer marketing
7
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
7
The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
6
Journal of euromarketing
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Advances in international marketing
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International journal of advertising : the review of marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of advertising research
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of promotion management : JPM
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Journal of the Academy of Marketing Science
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SpringerLink / Bücher
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International advertising and communication : current insights and empirical findings
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International business review : the official journal of the European International Business Academy
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International journal of business and globalisation : IJBG
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Journal of teaching in international business
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
American journal of agricultural economics
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Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
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Berichte aus der Betriebswirtschaft
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Contributions to Economics
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Cross-cultural and critical perspectives on brands
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ERIM report series research in management
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European research studies
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Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
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Handbook of research on international advertising
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ECONIS (ZBW)
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1
Corporate branding in perspective : a typology
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1522-1529
Persistent link: https://www.econbiz.de/10011755160
Saved in:
2
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
3
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
4
"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael
;
Sjödin, Henrik
;
Thorbjørnsen, Helge
; …
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
Saved in:
5
Foreign women in Japanese television advertising : content analyses of a cultural convergence paradigm
Martin, Drew
- In:
European journal of marketing : EJM
46
(
2012
)
1/2
,
pp. 157-176
Persistent link: https://www.econbiz.de/10009514313
Saved in:
6
Price adaption in export markets
Sousa, Carlos M. P.
;
Bradley, Frank
- In:
European journal of marketing : EJM
43
(
2009
)
3/4
,
pp. 438-458
Persistent link: https://www.econbiz.de/10009525861
Saved in:
7
How can marketing be successfully standardised for the European market?
Reichel, Jürgen
- In:
European journal of marketing : EJM
23
(
1989
)
7
,
pp. 60-67
Persistent link: https://www.econbiz.de/10001075977
Saved in:
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