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isPartOf:"European journal of marketing : EJM"
~subject:"Brand architecture"
~subject:"Brand performance"
~subject:"Perception"
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Brand architecture
Brand performance
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European journal of marketing : EJM
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
2
International journal of contemporary hospitality management
2
Journal of business research : JBR
2
The journal of brand management : an international journal
2
The journal of product & brand management
2
Corporate reputation review
1
European Journal of Marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
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International Journal of Contemporary Hospitality Management
1
Journal of business strategies
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Journal of business strategies : JBS
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Journal of financial services marketing : JFSM
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The marketing review
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ECONIS (ZBW)
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1
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
Saved in:
2
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
3
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
4
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
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