Employee as symbol : stereotypical age effects on corporate brand associations
Year of publication: |
2012
|
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Authors: | Davies, Gary ; Chun, Rosa |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 5, p. 663-683
|
Subject: | Markenarchitektur | Brand architecture | Interne Markenführung | Internal branding | Arbeitskräfte | Workforce | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour |
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