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isPartOf:"European journal of marketing : EJM"
~subject:"Brand performance"
~subject:"Kfz-Industrie"
~subject:"Perception"
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Brand performance
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European journal of marketing : EJM
Innovatives Markenmanagement
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International journal of contemporary hospitality management
2
The journal of product & brand management
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Consumer behavior analysis : (a) rational approach to consumer choice
1
European Journal of Marketing
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International Journal of Contemporary Hospitality Management
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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ECONIS (ZBW)
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1
Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung
;
Tsai, Ya-ting
- In:
European journal of marketing : EJM
47
(
2013
)
11/12
,
pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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2
Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
Saved in:
3
The performance implications of company-salesperson corporate brand misalignment
Anisimova, Tatiana
;
Mavondo, Felix T.
- In:
European journal of marketing : EJM
44
(
2010
)
6
,
pp. 771-795
Persistent link: https://www.econbiz.de/10003989128
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