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isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"Central European business review : CEBR"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~subject:"Markenimage"
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Search: subject_exact:"Luxury goods"
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Markenimage
Luxury goods
30
Luxusgüter
30
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
6
Brand management
6
Markenführung
6
Product counterfeiting
5
Produktpiraterie
5
Deutschland
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Germany
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Marketing management
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Marketingmanagement
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Comparison
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Customer value
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Designation of origin
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Fashion
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Herkunftsbezeichnung
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Kundenwert
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luxury
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Corporate Social Responsibility
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Czech Republic
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Internet marketing
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Kulturelle Identität
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Marketing
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National culture
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Nationalkultur
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Online-Handel
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Online-Marketing
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Král, Petr
2
Olšanová, Květa
2
Zlatić, Marija
2
Ahuvia, Aaron
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Baghi, Ilaria
1
Balboni, Bernardo
1
Cook, Gina
1
Gabrielli, Veronica
1
Gistri, Giacomo
1
Gook, Gina
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Grappi, Silvia
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Hennigs, Nadine
1
Langner, Sascha
1
Pace, Stefano
1
Romani, Simona
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Schmidt, Steffen
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Vilikus, Ondřej
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Wiedmann, Klaus-Peter
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Flagship marketing : concepts and places
Central European business review : CEBR
Luxury marketing : a challenge for theory and practice
Journal of business research : JBR
45
The journal of brand management : an international journal
35
Journal of retailing and consumer services
22
Journal of fashion marketing and management
18
The journal of product & brand management
13
Journal of international consumer marketing
10
Psychology & marketing
7
Journal of global fashion marketing : JGfM
6
International journal of hospitality management
5
Cogent business & management
4
European journal of marketing
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Qualitative market research : an international journal
4
Young consumers : insight and ideas for responsible marketers
4
International journal of contemporary hospitality management
3
International marketing review
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
Tourism management : research, policies, practice
3
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
European research on management and business economics
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global marketing strategies for the promotion of luxury goods
2
Harvard business review : HBR
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
Italian journal of marketing : ITJM
2
Journal of Islamic marketing
2
Journal of consumer behaviour
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of customer behaviour
2
Journal of global marketing
2
Journal of international trade & commerce
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ECONIS (ZBW)
6
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1
Exploration of opportunities for development of CEE domestic luxury brands : case of the Czech Republic
Olšanová, Květa
;
Cook, Gina
;
Král, Petr
;
Vilikus, …
- In:
Central European business review : CEBR
9
(
2020
)
4
,
pp. 59-72
Persistent link: https://www.econbiz.de/10012295112
Saved in:
2
Influence of luxury companies' corporate social responsibility activities on consumer purchase intention : development of a theoretical framework
Olšanová, Květa
;
Gook, Gina
;
Zlatić, Marija
- In:
Central European business review : CEBR
7
(
2018
)
3
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011965712
Saved in:
3
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
4
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
5
What is the harm in fake luxury brands? : moving beyond the conventional wisdom
Ahuvia, Aaron
;
Gistri, Giacomo
;
Romani, Simona
;
Pace, …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 279-293)
.
2013
Persistent link: https://www.econbiz.de/10009667671
Saved in:
6
Could there be a luxury brand originating from the Czech Republic? : the case of Czech watchmaker manufacture Prim 1949
Král, Petr
- In:
Central European business review : CEBR
2
(
2013
)
3
,
pp. 15-21
Persistent link: https://www.econbiz.de/10010344406
Saved in:
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