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isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~subject:"Brand"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Luxury goods"
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Brand
Konsumentenverhalten
Luxury goods
24
Luxusgüter
24
Consumer behaviour
11
Product counterfeiting
5
Produktpiraterie
5
Deutschland
4
Germany
4
Brand image
3
Brand management
3
Comparison
3
Markenführung
3
Markenimage
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Marketing management
3
Marketingmanagement
3
Target group
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Vergleich
3
Zielgruppe
3
Cultural identity
2
Customer value
2
Kulturelle Identität
2
Kundenwert
2
Marketing
2
National culture
2
Nationalkultur
2
Online retailing
2
Online-Handel
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Perception
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Personality psychology
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Persönlichkeitspsychologie
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11
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English
11
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Hennigs, Nadine
2
Wiedmann, Klaus-Peter
2
Baghi, Ilaria
1
Balboni, Bernardo
1
Dave, Kartik
1
Denize, Sara
1
Dhamija, Garima
1
Fritz, Wolfgang
1
Gabrielli, Veronica
1
Grappi, Silvia
1
Gülow, Wencke
1
Hudders, Liselot
1
Jamsawang, Jutatip
1
Klarmann, Christiane
1
Kleinsasser, Sabine
1
Koyama, Taro
1
Langner, Sascha
1
Lee, Seung-hee
1
Miller, Kenneth E.
1
Oh, Hyunjoo
1
Pandelaere, Mario
1
Schmidt, Steffen
1
Stegemann, Nicole
1
Strehlau, Suzane
1
Wagner, Udo
1
Wüstefeld, Thomas
1
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Flagship marketing : concepts and places
Luxury marketing : a challenge for theory and practice
Journal of business research : JBR
140
Journal of retailing and consumer services
78
The journal of brand management : an international journal
54
Journal of fashion marketing and management
48
The journal of product & brand management
36
International journal of hospitality management
27
Psychology & marketing
25
Journal of global fashion marketing : JGfM
22
Journal of international consumer marketing
22
Identitätsbasierte Luxusmarkenführung : Grundlagen - Strategien - Controlling
18
International marketing review
18
International journal of advertising : the review of marketing communications
17
International journal of retail & distribution management
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
17
Asia Pacific journal of marketing and logistics
15
International journal of consumer studies
13
Journal of travel and tourism marketing
13
The Oxford handbook of luxury business
13
Marketing intelligence & planning
12
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
9
Journal of revenue and pricing management
9
Developing successful global strategies for marketing luxury brands
8
European journal of marketing
8
Journal of hospitality marketing & management
8
The Cornell hospitality quarterly
8
The journal of consumer marketing
8
Cogent business & management
7
International journal of contemporary hospitality management
7
International journal of wine business research : IJWBR
7
Journal of consumer behaviour
7
Marketing : ZFP ; journal of research and management
7
Qualitative market research : an international journal
7
Strategic change
7
Sustainable Luxury : An International Perspective
7
Young consumers : insight and ideas for responsible marketers
7
International journal of Indian culture and business management
6
International journal of business and globalisation : IJBG
6
Journal of Islamic marketing : JIMA
6
Journal of business ethics : JBE
6
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ECONIS (ZBW)
11
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1
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
2
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
3
Luxury longing and counterfeit complicity : a consumer typology based on the perception of luxury value and counterfeit risk
Klarmann, Christiane
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 261-277)
.
2013
Persistent link: https://www.econbiz.de/10009667672
Saved in:
4
Brazil : luxury and counterfeits
Strehlau, Suzane
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 245-260)
.
2013
Persistent link: https://www.econbiz.de/10009667673
Saved in:
5
Luxury goods vs. counterfeits : an intercultural study
Wagner, Udo
;
Lee, Seung-hee
;
Kleinsasser, Sabine
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 223-244)
.
2013
Persistent link: https://www.econbiz.de/10009667674
Saved in:
6
Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang
;
Gülow, Wencke
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 187-205)
.
2013
Persistent link: https://www.econbiz.de/10009667676
Saved in:
7
Perceptions, attitudes and luxury brands : an Australian study of consumers' perceptions of and attitudes to luxury brands
Stegemann, Nicole
;
Denize, Sara
;
Miller, Kenneth E.
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 169-184)
.
2013
Persistent link: https://www.econbiz.de/10009667678
Saved in:
8
Luxury buying behaviour and the role of culture : an Indian context
Dave, Kartik
;
Dhamija, Garima
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 157-168)
.
2013
Persistent link: https://www.econbiz.de/10009667679
Saved in:
9
How do exclusivity perceptions of independent and interdependent consumers influence their desires for luxury products
Oh, Hyunjoo
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 139-153)
.
2013
Persistent link: https://www.econbiz.de/10009667680
Saved in:
10
Indulging the self positive consequences of luxury consumption
Hudders, Liselot
;
Pandelaere, Mario
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 119-137)
.
2013
Persistent link: https://www.econbiz.de/10009667681
Saved in:
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