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isPartOf:"Flagship marketing : concepts and places"
~isPartOf:"Luxury marketing : a challenge for theory and practice"
~subject:"Markenimage"
~subject:"Marketing"
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Markenimage
Marketing
Luxury goods
24
Luxusgüter
24
Consumer behaviour
11
Konsumentenverhalten
11
Product counterfeiting
5
Produktpiraterie
5
Deutschland
4
Germany
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Brand image
3
Brand management
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Comparison
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Online-Handel
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Hennigs, Nadine
2
Wiedmann, Klaus-Peter
2
Ahuvia, Aaron
1
Baghi, Ilaria
1
Balboni, Bernardo
1
Behrens, Stefan
1
Fritz, Wolfgang
1
Gabrielli, Veronica
1
Gistri, Giacomo
1
Grappi, Silvia
1
Gülow, Wencke
1
Langner, Sascha
1
Pace, Stefano
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Romani, Simona
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Schmidt, Steffen
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Wüstefeld, Thomas
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Flagship marketing : concepts and places
Luxury marketing : a challenge for theory and practice
Journal of business research : JBR
46
The journal of brand management : an international journal
35
Journal of retailing and consumer services
23
Journal of fashion marketing and management
19
The journal of product & brand management
14
Journal of international consumer marketing
10
Journal of global fashion marketing : JGfM
7
Psychology & marketing
7
European journal of marketing
5
International journal of hospitality management
5
International journal of wine business research : IJWBR
5
Springer eBook Collection
5
Cogent business & management
4
International journal of advertising : the review of marketing communications
4
International journal of consumer studies
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Qualitative market research : an international journal
4
Tourism management : research, policies, practice
4
Young consumers : insight and ideas for responsible marketers
4
Beiträge zum Produkt-Marketing
3
Central European business review : CEBR
3
Global marketing strategies for the promotion of luxury goods
3
International journal of contemporary hospitality management
3
International marketing review
3
Journal of marketing communications
3
Marketing : ZFP ; journal of research and management
3
SpringerLink / Bücher
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Asia-Pacific journal of business administration
2
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Building corporate identity, image and reputation in the digital era
2
European research on management and business economics
2
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
2
Global business review
2
Harvard business review : HBR
2
International journal of Indian culture and business management
2
International journal of business and globalisation : IJBG
2
International journal of market research
2
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ECONIS (ZBW)
5
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1
Wine as luxury experience : a taxonomy of consumers based on best-worst scaling
Behrens, Stefan
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 395-416)
.
2013
Persistent link: https://www.econbiz.de/10009667665
Saved in:
2
Managing the value of luxury : the effect of brand luxury perception on brand strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Schmidt, Steffen
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 341-357)
.
2013
Persistent link: https://www.econbiz.de/10009667668
Saved in:
3
Counterfeiting of luxury brands : opportunity beyond the threat
Grappi, Silvia
;
Baghi, Ilaria
;
Balboni, Bernardo
; …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 295-315)
.
2013
Persistent link: https://www.econbiz.de/10009667670
Saved in:
4
What is the harm in fake luxury brands? : moving beyond the conventional wisdom
Ahuvia, Aaron
;
Gistri, Giacomo
;
Romani, Simona
;
Pace, …
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 279-293)
.
2013
Persistent link: https://www.econbiz.de/10009667671
Saved in:
5
Luxury marketing in the age of cheap : an exploratory survey on consumer behavior in online shopping clubs
Fritz, Wolfgang
;
Gülow, Wencke
- In:
Luxury marketing : a challenge for theory and practice
,
(pp. 187-205)
.
2013
Persistent link: https://www.econbiz.de/10009667676
Saved in:
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