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isPartOf:"Forschung aktuell"
~isPartOf:"International journal of technology marketing : IJTMkt"
~isPartOf:"Psychology & marketing"
~subject:"Viral marketing"
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Search: subject_exact:"Innovationsakzeptanz"
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Viral marketing
Innovation adoption
54
Innovationsakzeptanz
54
Consumer behaviour
27
Konsumentenverhalten
27
Innovation diffusion
10
Innovationsdiffusion
10
Mobile Business
8
Mobile business
8
Mobile phone
8
Mobiltelefon
8
Deutschland
6
Germany
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Mobile Anwendung
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Mobile application
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Mobile communications
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Mobilkommunikation
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Social Web
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Social web
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Technischer Fortschritt
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Technological change
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Consumer attitudes
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Verbrauchereinstellung
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technology acceptance
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Artificial intelligence
4
Confidence
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Elderly people
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Electronic money
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Elektronisches Geld
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Künstliche Intelligenz
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Structural equation model
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Strukturgleichungsmodell
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Vertrauen
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Virales Marketing
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artificial intelligence
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technology adoption
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theory of planned behaviour
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Ältere Menschen
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Argila-Irurita, Ana
1
Arroyo-Cañada, Francisco-Javier
1
März, Armin
1
Roldan-Gallego, Juan Sebastián
1
Schubach, Sebastian
1
Schumann, Jan Hendrik
1
Singh, Nidhi
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Srivastava, Shalini
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Sánchez-Torres, Javier A.
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Wang, Yingqi
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Yang, Hongwei Chris
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Forschung aktuell
International journal of technology marketing : IJTMkt
Psychology & marketing
International journal of internet marketing and advertising : IJIMA
4
The journal of product innovation management : an international publication of the Product Development & Management Association
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
Journal of financial services marketing
2
Journal of internet commerce
2
Journal of promotion management : innovations in planning and applied research
2
Journal of retailing and consumer services
2
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
2
Tourism management : research, policies, practice
2
Asia Pacific journal of marketing and logistics
1
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enlightening tourism : ET ; a pathmaking journal
1
European journal of management and business economics : EJM&BE
1
Global economic review
1
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
Information systems management
1
International journal of advertising : the review of marketing communications
1
International journal of business & management : IJoBM
1
International journal of business competition and growth : IJBCG
1
International journal of consumer studies
1
International journal of electronic commerce : IJEC
1
International journal of hospitality management
1
International journal of information systems and change management : IJISCM
1
International journal of management and economics
1
International journal of public sector performance management
1
International journal of services technology and management : IJSTM
1
Inventi impact: international trade
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of Indonesian economy & business
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of global information management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
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ECONIS (ZBW)
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1
Are social media influencers effective? : an analysis of information adoption by followers
Roldan-Gallego, Juan Sebastián
;
Sánchez-Torres, Javier A.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
2
,
pp. 188-211
Persistent link: https://www.econbiz.de/10014310274
Saved in:
2
From resistance to acceptance : role of moderating and mediating variables in intention to use mobile payment services
Srivastava, Shalini
;
Singh, Nidhi
- In:
International journal of technology marketing : IJTMkt
14
(
2020
)
4
,
pp. 377-402
Persistent link: https://www.econbiz.de/10012534245
Saved in:
3
"Why would I read a mobile review?" Device compatibility perceptions and effects on perceived helpfulness
März, Armin
;
Schubach, Sebastian
;
Schumann, Jan Hendrik
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10011638692
Saved in:
4
Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris
;
Wang, Yingqi
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
Saved in:
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