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~isPartOf:"Psychology & marketing"
~person:"Gatter, Shirin"
~person:"Maseeh, Haroon Iqbal"
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Innovation adoption
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Innovationsakzeptanz
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Artificial intelligence
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Gatter, Shirin
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Enste, Peter
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Can augmented reality satisfy consumers' need for touch?
Gatter, Shirin
;
Hüttl-Maack, Verena
;
Rauschnabel, …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 508-523
Persistent link: https://www.econbiz.de/10012817127
Saved in:
2
Artificial intelligence in marketing : a meta-analytic review
Mehta, Pooja
;
Jebarajakirthy, Charles
;
Maseeh, Haroon Iqbal
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2013-2038
Persistent link: https://www.econbiz.de/10013465139
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