//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Freiburger betriebswirtschaftliche Diskussionsbeiträge"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag"
~isPartOf:"Nonprofit and voluntary sector quarterly"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing für öffentliche Institutionen"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Nonprofit marketing
21
Nonprofit-Marketing
21
Deutschland
8
Germany
8
Nonprofit organization
8
Nonprofit-Organisation
8
Advertising effects
4
Brand management
4
Fundraising
4
Markenführung
4
Werbewirkung
4
Beziehungsmarketing
3
Celebrity endorsement
3
Celebrity-Werbung
3
Charity
3
Nonprofit management
3
Nonprofit-Management
3
Relationship marketing
3
Wohltätigkeit
3
Brand image
2
Charitable organization
2
Church
2
Dienstleistungsqualität
2
Ehrenamtliche Arbeit
2
Gemeinnützige Organisation
2
Hospital
2
Kirche
2
Krankenhaus
2
Markenimage
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Service quality
2
Voluntary work
2
Website
2
nonprofit
2
Accounting
1
Advertising
1
Altruism
1
Altruismus
1
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
18
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Aufsatz im Buch
5
Book section
5
Arbeitspapier
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
more ...
less ...
Language
All
English
13
German
8
Author
All
Chang, Chun-tuan
2
Dietrich, Martin
2
Lee, Yu-kang
2
Tscheulin, Dieter K.
2
Berger, Roland
1
Boenigk, Silke
1
Bourne, Humphrey
1
Breden, Torsten M.
1
Buschor, Ernst
1
Cauberghe, Veroline
1
Curran, Ross
1
Dominguez, Rafael
1
Dumont, Georgette E.
1
Gapp, Oliver
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Harris, Erica E.
1
Helmig, Bernd
1
Herrero, Ángel
1
Hudders, Liselot
1
Kim, Namin
1
Krull, Wilhelm
1
Lee, Zoe
1
MacIntosh, Robert
1
Mason, Dyana P.
1
Müller-Böling, Detlef
1
O'Gorman, Kevin
1
Panic, Katarina
1
Raffée, Hans
1
Ruth, Julie A.
1
Schuchardt, Viktoria
1
Silard, Anthony
1
Teheri, Babak
1
Vallaster, Christine
1
Wallpach, Sylvia von
1
more ...
less ...
Published in...
All
Freiburger betriebswirtschaftliche Diskussionsbeiträge
International journal of advertising : the quarterly review of marketing communications
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
Nonprofit and voluntary sector quarterly
Journal of nonprofit & public sector marketing
38
International journal of nonprofit and voluntary sector marketing
37
International review on public and non-profit marketing
32
Journal of marketing for higher education
30
International journal of nonprofit & voluntary sector marketing
26
Journal of philanthropy and marketing
16
Nonprofit marketing : sectoral applications
16
The evolution of nonprofit marketing
14
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
10
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
9
Journal of business research : JBR
7
Wissenschaftsmarketing : Dialoge gestalten
7
Hochschulmarketing
6
Hochschulmarketing - Herausforderung und Erfolgskaktoren im Wettbewerb : Dokumentation der Tagung vom 15. Januar 2007
6
Journal of marketing communications
6
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
6
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
5
Journal of marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Springer eBook Collection
5
SpringerLink / Bücher
5
Zeitschrift für öffentliche und gemeinwirtschaftliche Unternehmen : ZögU ; zugleich Organ des Bundesverbandes Öffentliche Dienstleistungen - Deutsche Sektion des CEEP
5
Australasian marketing journal
4
Discussion paper
4
Europäische Hochschulschriften / 5
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Leadership in nonprofit organizations ; Vol. 2
4
Nonprofit management 101 : a complete and practical guide for leaders and professionals ; essential resources, tools, and hard-earned wisdom from fifty leading experts
4
Psychology & marketing
4
Sage library in marketing
4
The Jossey-Bass handbook of nonprofit leadership and management
4
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
3
Hamburger Schriften zur Marketingforschung
3
International journal of arts management
3
more ...
less ...
Source
All
ECONIS (ZBW)
21
Showing
1
-
10
of
21
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Emotions for a cause : how the emotion expression of nonprofit leaders produces follower engagement and loyalty
Silard, Anthony
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
2
,
pp. 304-324
Persistent link: https://www.econbiz.de/10011857624
Saved in:
2
Brand strategy co-creation in a nonprofit context : a strategy-as-practice approach
Vallaster, Christine
;
Wallpach, Sylvia von
- In:
Nonprofit and voluntary sector quarterly
47
(
2018
)
5
,
pp. 984-1006
Persistent link: https://www.econbiz.de/10011926000
Saved in:
3
Managing dual identities in nonprofit rebranding : an exploratory study
Lee, Zoe
;
Bourne, Humphrey
- In:
Nonprofit and voluntary sector quarterly
46
(
2017
)
4
,
pp. 794-816
Persistent link: https://www.econbiz.de/10011738156
Saved in:
4
Fundraising in an interactive online environment
Panic, Katarina
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
2
,
pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
Saved in:
5
Recognition and cross-cultural communications as motivators for charitable giving : a field experiment
Mason, Dyana P.
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
1
,
pp. 192-204
Persistent link: https://www.econbiz.de/10011452026
Saved in:
6
Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Curran, Ross
;
Teheri, Babak
;
MacIntosh, Robert
; …
- In:
Nonprofit and voluntary sector quarterly
45
(
2016
)
6
,
pp. 1234-1257
Persistent link: https://www.econbiz.de/10011628391
Saved in:
7
Nonprofit collaboration with luxury brands : positive and negative effects for cause-related marketing
Boenigk, Silke
;
Schuchardt, Viktoria
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
4
,
pp. 708-733
Persistent link: https://www.econbiz.de/10011337171
Saved in:
8
Analysis of the value of celebrity affiliation to nonprofit contributions
Harris, Erica E.
;
Ruth, Julie A.
- In:
Nonprofit and voluntary sector quarterly
44
(
2015
)
5
,
pp. 945-967
Persistent link: https://www.econbiz.de/10011382680
Saved in:
9
Advertising strategies for charities : promoting consumers' donation of time versus money
Kim, Namin
- In:
International journal of advertising : the quarterly …
33
(
2014
)
4
,
pp. 707-724
Persistent link: https://www.econbiz.de/10010466395
Saved in:
10
Nonprofit virtual accountability : an index and its application
Dumont, Georgette E.
- In:
Nonprofit and voluntary sector quarterly
42
(
2013
)
5
,
pp. 1049-1067
Persistent link: https://www.econbiz.de/10010200146
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->