Nonprofit brand heritage : its ability to influence volunteer retention, engagement, and satisfaction
Year of publication: |
December 2016
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Authors: | Curran, Ross ; Teheri, Babak ; MacIntosh, Robert ; O'Gorman, Kevin |
Published in: |
Nonprofit and voluntary sector quarterly. - Thousand Oaks, Calif. : Sage, ISSN 0899-7640, ZDB-ID 1056982-0. - Vol. 45.2016, 6, p. 1234-1257
|
Subject: | brand heritage | satisfaction | volunteer | engagement | Ehrenamtliche Arbeit | Voluntary work | Nonprofit-Organisation | Nonprofit organization | Kundenzufriedenheit | Customer satisfaction | Arbeitszufriedenheit | Job satisfaction | Markenführung | Brand management | Markenimage | Brand image | Nonprofit-Marketing | Nonprofit marketing | Mitarbeiterbindung | Employee retention | Zufriedenheit | Satisfaction | Beziehungsmarketing | Relationship marketing | Kulturgüter | Cultural heritage |
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