Enhancing volunteer experiences : using communitas to improve engagement and commitment
Year of publication: |
2021
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Authors: | Curran, Ross ; Taheri, Babak |
Published in: |
The service industries journal. - London : Frank Cass, ISSN 1743-9507, ZDB-ID 2067915-4. - Vol. 41.2021, 15/16, p. 1053-1075
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Subject: | brand image | commitment | Communitas | engagement | volunteers | Ehrenamtliche Arbeit | Voluntary work | Mitarbeiterbindung | Employee retention | Markenimage | Brand image | Nonprofit-Organisation | Nonprofit organization | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management |
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