Enhancing volunteer experiences : using communitas to improve engagement and commitment
Ross Curran and Babak Taheri
| Year of publication: |
2021
|
|---|---|
| Authors: | Curran, Ross ; Taheri, Babak |
| Subject: | brand image | commitment | Communitas | engagement | volunteers | Ehrenamtliche Arbeit | Voluntary work | Markenimage | Brand image | Mitarbeiterbindung | Employee retention | Leistungsmotivation | Work motivation | Beziehungsmarketing | Relationship marketing | Markenführung | Brand management | Nonprofit-Organisation | Nonprofit organization | Motivation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/02642069.2019.1602609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012695311