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isPartOf:"Fuzzy methods for customer relationship management and marketing : applications and classifications"
~isPartOf:"Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing"
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Customer analysis
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Kundenanalyse
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Fuzzy sets
3
Fuzzy-Set-Theorie
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Beziehungsmarketing
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Data Mining
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Kreuzer, Stanislav
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Fuzzy methods for customer relationship management and marketing : applications and classifications
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
SpringerLink / Bücher
12
Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
8
The service industries journal
7
The international review of retail, distribution and consumer research
6
Fixed revenue accounting : a new management accounting framework
5
Jahrbuch der Absatz- und Verbrauchsforschung
5
Journal of business research : JBR
5
Journal of retailing and consumer services
4
Journal of targeting, measurement and analysis for marketing
4
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
4
essentials
4
E-marketing ; Vol. 1
3
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Harvard-Business-Manager : das Wissen der Besten
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of electronic customer relationship management : IJECRM
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of business economics : JBE
3
Journal of retailing
3
Journal of the Academy of Marketing Science
3
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
3
Marketing letters : a journal of research in marketing
3
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
3
Springer eBook Collection
3
Trends im Firmenkundengeschäft in Kreditinstituten
3
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
3
Advanced technologies management for retailing : frameworks and cases
2
Asia Pacific journal of marketing and logistics
2
Auditing : a journal of practice & theory
2
Beiträge zum Controlling
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Conjoint measurement : methods and applications
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
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E-business management : integration of Web technologies with business models
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European journal of marketing : EJM
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European journal of operational research : EJOR
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ECONIS (ZBW)
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A fuzzy segmentation approach to guide marketing decisions
Casabayó, Mònica
;
Agell, Núria
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 291-311)
.
2012
Persistent link: https://www.econbiz.de/10009703870
Saved in:
2
Fuzzy target groups in analytic customer relationship management
Kaufmann, Michael
;
Graf, Cédric
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 168-192)
.
2012
Persistent link: https://www.econbiz.de/10009703878
Saved in:
3
Fuzzy clustering of Web user profiles for analyzing their behavior and interests
Kreuzer, Stanislav
;
Hoebel, Natascha
- In:
Fuzzy methods for customer relationship management and …
,
(pp. 91-114)
.
2012
Persistent link: https://www.econbiz.de/10009703883
Saved in:
4
Qualitätsmanagement von Kundendatenbanken : Ergebnisse einer empirischen Sudie
Wölfel, Julia
;
Lammenett, Corinna
-
2009
Persistent link: https://www.econbiz.de/10003831940
Saved in:
5
Sequenzanalysen als Methoden einer dynamischen Kundenanalyse
Diller, Hermann
;
Bauer, Thomas
;
Scheffler, Constance
-
2007
Persistent link: https://www.econbiz.de/10003722657
Saved in:
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