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isPartOf:"Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten"
~subject:"International marketing"
~subject:"Konsumentenverhalten"
~subject:"Psychology of advertising"
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International marketing
Konsumentenverhalten
Psychology of advertising
Advertising effects
10
Werbewirkung
10
Theorie
8
Theory
8
Deutschland
7
Germany
7
Consumer behaviour
5
Werbung
4
Advertising
3
Estimation
3
Kommunikation
3
Schätzung
3
Expert system
2
Expertensystem
2
Integriertes Management
2
Marketing management
2
Marketingmanagement
2
Promotional materials
2
Sponsoring
2
Sponsorship
2
Sport
2
Sports
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Sportsponsoring
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Werbemittel
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Werbepsychologie
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Wirkungsanalyse
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Bildaufbau
1
Bildverarbeitung
1
CAAS
1
Communication
1
Comparative advertising
1
Conjoint Measurement
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Emotion
1
Industriedesign
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International
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Internationales Marketing
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Kommunikationsstrategie
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German
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English
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Author
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Esch, Franz-Rudolf
2
Diehl, Sandra
1
Föll, Kerstin
1
Kohler, Thomas C.
1
Kramer, Dominik
1
Terlutter, Ralf
1
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
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Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
Journal of business research : JBR
137
International journal of advertising : the review of marketing communications
131
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
106
Psychology & marketing
79
Journal of advertising : official publication of the American Academy of Advertising
71
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Journal of advertising research
65
Journal of promotion management : JPM
65
International journal of internet marketing and advertising : IJIMA
52
Marketing letters : a journal of research in marketing
41
Journal of marketing research : JMR
39
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
European journal of marketing : EJM
33
Journal of current issues and research in advertising : JCIRA
33
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Asia Pacific journal of marketing and logistics
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Marketing : ZFP ; journal of research and management
28
The journal of consumer marketing
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Health marketing quarterly
26
The journal of brand management : an international journal
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
24
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Journal of global marketing
22
Journal of international consumer marketing
22
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
19
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
17
International journal of sports marketing & sponsorship
16
Journal of consumer marketing
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
16
Cogent business & management
15
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ECONIS (ZBW)
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Consumer Insight : emotionspsychologie Fundierung und praktische Anleitung zur Kommunikationsentwicklung
Föll, Kerstin
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003408673
Saved in:
2
International advertising and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
3
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2006
-
4., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10003263441
Saved in:
4
Wirkungen des Produktdesigns : Analyse und Messung am Beispiel Automobildesign
Kohler, Thomas C.
-
2003
-
1. Aufl
Persistent link: https://www.econbiz.de/10001788016
Saved in:
5
Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf
-
2001
-
3., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10001582144
Saved in:
6
Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik
-
1998
Persistent link: https://www.econbiz.de/10000672606
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