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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand image"
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft
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Journal of business research : JBR
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Journal of management analytics
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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The journal of brand management : an international journal
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The journal of consumer marketing
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The journal of product & brand management
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
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