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isPartOf:"Gabler Edition Wissenschaft / Marken- und Produktmanagement"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Tourism and hospitality research : the surrey quarterly review"
~subject:"Brand loyalty"
~subject:"Kausalanalyse"
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Kausalanalyse
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Gabler Edition Wissenschaft / Marken- und Produktmanagement
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Tourism and hospitality research : the surrey quarterly review
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
European research on management and business economics
1
Journal of business research : JBR
1
Journal of marketing analytics : JMA
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Marken- und Produktmanagement
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Brand portfolio coherence : scale development and empirical demonstration
Nguyen, Hang T.
;
Zhang, Yufei
;
Calantone, Roger J.
- In:
International journal of research in marketing : IJRM ; …
35
(
2018
)
1
,
pp. 60-80
Persistent link: https://www.econbiz.de/10011816963
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2
The effect of multiple hotel brand extensions
Mahasuweerachai, Patcharaporn
;
Qu, Hailin
- In:
Tourism and hospitality research : the surrey quarterly …
15
(
2015
)
1
,
pp. 27-38
Persistent link: https://www.econbiz.de/10010515373
Saved in:
3
Steuerung des Markentransfererfolgs
Reinstrom, Christian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480565
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