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isPartOf:"Gabler Research"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of Islamic marketing"
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Search: subject_exact:"Markenidentität"
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Markenimage
165
Brand image
164
Consumer behaviour
133
Konsumentenverhalten
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Brand management
110
Markenführung
110
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58
Markenartikel
57
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Chen, Jiawen
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Zulfiqar Ali Jumani
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Dong, Xuebing
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Le, Angelina Nhat Hanh
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2
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Sasiwemon Sukhabot
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Friedrich-Schiller-Universität Jena
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Gabler Research
Asia Pacific journal of marketing and logistics
Journal of Islamic marketing
Journal of business research : JBR
473
The journal of brand management : an international journal
335
The journal of product & brand management
307
Journal of retailing and consumer services
243
Psychology & marketing
135
European journal of marketing : EJM
107
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99
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98
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90
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80
International journal of hospitality management
79
SpringerLink / Bücher
78
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73
The journal of consumer marketing
71
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
68
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
International marketing review
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of global marketing
63
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62
Marketing letters : a journal of research in marketing
61
Journal of marketing
60
Journal of strategic marketing
59
Cogent business & management
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Journal of the Academy of Marketing Science
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of fashion marketing and management
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The IUP journal of brand management : IJBRM
53
Journal of promotion management : innovations in planning and applied research
51
International journal of consumer studies
49
International journal of internet marketing and advertising : IJIMA
48
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
Tourism management perspectives : TMP
45
Journal of marketing research : JMR
43
Sport marketing quarterly : preferred journal of the Sport Marketing Association
43
Journal of hospitality marketing & management
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ECONIS (ZBW)
165
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1
Sharia vs non-sharia compliant : which gives much higher financial-based brand equity to the companies listed in the Indonesian stock market?
Hati, Sri Rahayu Hijrah
;
Prasetyo, Muhammad Budi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
9
,
pp. 2167-2187
Persistent link: https://www.econbiz.de/10014362542
Saved in:
2
Brand clarity of local and global brands in fast-moving consumer goods : an empirical study in a Middle East country
Vaziri, Maryam
;
Llonch-Andreu, Joan
;
López-Belbeze, Pilar
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10013536366
Saved in:
3
Integrating country of origin, brand image and halal product knowledge : the case of the South Korean skincare in Indonesia
Mahri, A. Jajang W.
;
Juliana, Juliana
;
Monoarfa, Hilda
; …
- In:
Journal of Islamic marketing
15
(
2024
)
1
,
pp. 244-259
Persistent link: https://www.econbiz.de/10014451927
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
6
Effects of brand spokes-characters with personal and historical nostalgia on brand attitude : evidence from Generation Z consumers in China
Jiang, Huanshu
;
Ge, Jiaoju
;
Yao, Jie
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 185-205
Persistent link: https://www.econbiz.de/10014486676
Saved in:
7
Flatness promotes modernity : logo flatness and consumers' perception of brand image
Peng, Luluo
;
Wei, Yuting
;
Zhang, Xiaodan
;
Wang, Danping
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 315-333
Persistent link: https://www.econbiz.de/10014486716
Saved in:
8
The roles of social media and mutual relationships between travel attitudes and brand equity
Huang, Yung-Chuan
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 390-407
Persistent link: https://www.econbiz.de/10014486748
Saved in:
9
"Regions" as brands : an empirical validation of consumer-based brand equity framework and demonstration of cross-over effect
Bandyopadhyay, Argho
;
Hall, John
;
Wong, Ho Yin
; …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 457-479
Persistent link: https://www.econbiz.de/10014486751
Saved in:
10
Brand engagement and community user behaviors in online interest communities : exploring a moderated mediation model
Hao, Ruohong
;
Liang, Xiaobei
;
Hu, Meng
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
2
,
pp. 512-530
Persistent link: https://www.econbiz.de/10014486755
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