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isPartOf:"Gabler Research"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~subject:"Brand loyalty"
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Search: subject_exact:"Markenidentität"
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Brand loyalty
Markenimage
118
Brand image
117
Consumer behaviour
92
Konsumentenverhalten
92
Brand management
78
Markenführung
78
Brand
45
Markenartikel
45
Beziehungsmarketing
29
Relationship marketing
29
Designation of origin
21
Herkunftsbezeichnung
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China
12
Rules of origin
11
Ursprungsregeln
11
Advertising effects
10
Markentreue
10
Werbewirkung
10
Social Web
9
Social web
9
Brand attitude
8
Customer satisfaction
8
Kundenzufriedenheit
8
Brand equity
7
Brand trust
7
Confidence
7
Holiday behaviour
7
Internet marketing
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Online-Marketing
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Urlaubsverhalten
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Vertrauen
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Viral marketing
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Virales Marketing
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Country image
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Deutschland
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Germany
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International marketing
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Internationales Marketing
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Abdolvand, Mohammad Ali
1
Akoglu, Halil Erdem
1
Bae, Byung Ryul
1
Chen, Jiawen
1
Dang Ha Anh Le
1
Dinh Toan Nguyen
1
Dong, Xuebing
1
Esmaeilpour, Fariba
1
Huang, Stephen Chi-Tsun
1
Ismail, Ahmed Rageh
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Juang, Tsui-Ju
1
Kim, Sung-Eun
1
Liao, Junyun
1
Linh Giang Truong
1
Ngan Giang Truong
1
Okumuş, Abdullah
1
Sarkar, Abhigyan
1
Sarkar, Juhi Gahlot
1
Uysal, Adem
1
Viet Vinh Vu
1
Zhang, Xiaoling
1
Özbek, Oğuz
1
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Gabler Research
Asia Pacific journal of marketing and logistics
The journal of product & brand management
26
The journal of brand management : an international journal
23
Journal of retailing and consumer services
19
Journal of business research : JBR
17
International journal of hospitality management
10
Marketing intelligence & planning
8
European journal of marketing : EJM
6
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Business analyst : a refereed journal of Shri Ram College of Commerce
4
Cogent business & management
4
Global business review
4
International journal of contemporary hospitality management
4
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Marketing letters : a journal of research in marketing
4
Psychology & marketing
4
Australasian marketing journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of Indian culture and business management
3
International journal of consumer studies
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail and distribution management
3
International marketing review
3
Italian journal of marketing : ITJM
3
Journal of Asian finance, economics and business : JAFEB
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing communications
3
Journal of marketing management : MM
3
Journal of promotion management : innovations in planning and applied research
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing theory
3
The IUP journal of brand management : IJBRM
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
The journal of services marketing
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1
Effect of brand experiences on brand loyalty mediated by brand love : the moderated mediation role of brand trust
Bae, Byung Ryul
;
Kim, Sung-Eun
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2412-2430
Persistent link: https://www.econbiz.de/10014430249
Saved in:
2
The effect of Generation Z's perceptions of brand activism on brand loyalty : evidence from Vietnam
Dinh Toan Nguyen
;
Dang Ha Anh Le
;
Linh Giang Truong
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
6
,
pp. 1494-1512
Persistent link: https://www.econbiz.de/10014286065
Saved in:
3
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
Can you represent me? : the influence of consumers' self-congruity on their brand loyalty behavior
Zhang, Xiaoling
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2073-2090
Persistent link: https://www.econbiz.de/10013552969
Saved in:
5
The effect of brand experiences on brand loyalty through perceived quality and brand trust : a study on sports consumers
Akoglu, Halil Erdem
;
Özbek, Oğuz
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2130-2148
Persistent link: https://www.econbiz.de/10013552979
Saved in:
6
The effect of consumer-based brand authenticity on customer satisfaction and brand loyalty
Uysal, Adem
;
Okumuş, Abdullah
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
8
,
pp. 1740-1760
Persistent link: https://www.econbiz.de/10013391127
Saved in:
7
The influence of perceived social media marketing activities on brand loyalty : the mediation effect of brand and value consciousness
Ismail, Ahmed Rageh
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 129-144
Persistent link: https://www.econbiz.de/10011613320
Saved in:
8
The evolution of fan kingdom : the rising, expansion, and challenges of human brands
Huang, Stephen Chi-Tsun
;
Juang, Tsui-Ju
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 683-708
Persistent link: https://www.econbiz.de/10011622750
Saved in:
9
The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba
;
Abdolvand, Mohammad Ali
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
4
,
pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
Saved in:
10
Devoted to you my love : brand devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
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