//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Foundations of corporate heritage"
~isPartOf:"International journal of hospitality management"
~isPartOf:"The Routledge companion to contemporary brand management"
~isPartOf:"The journal of business & industrial marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
13
Markenarchitektur
13
Brand management
8
Markenführung
8
Corporate reputation
5
Firmenimage
5
Brand image
3
Markenimage
3
Beziehungsmarketing
2
Brand
2
Business ethics
2
Corporate Social Responsibility
2
Corporate culture
2
Corporate social responsibility
2
Cultural heritage
2
Deutschland
2
Environmental consciousness
2
Germany
2
Hotel industry
2
Hotellerie
2
Kulturgüter
2
Lieferantenmanagement
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Relationship marketing
2
Supplier relationship management
2
USA
2
Umweltbewusstsein
2
United States
2
Unternehmensethik
2
Unternehmenskultur
2
Association attributes
1
Association management
1
Brand extension
1
Brand love
1
Brand name
1
Business-to-business
1
Canada
1
Climate change
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
12
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz im Buch
6
Aufsatz in Zeitschrift
6
Book section
6
Hochschulschrift
1
Thesis
1
Language
All
English
13
Author
All
Abratt, Russell
1
Balmer, John M. T.
1
Beer, Cornelia
1
Brunninge, Olof
1
Burghausen, Mario
1
Cai, Huifen
1
Chen, Yin-min
1
Eisingerich, Andreas
1
Foroudi, Pantea
1
Gürhan-Canli, Zeynep
1
Hayran, Ceren
1
Hutchinson, David B.
1
Kleyn, Nicola
1
Kooli, Kaouther
1
MacInnis, Deborah J.
1
Meierer, Markus
1
Mysen, Tore
1
Park, C. Whan
1
Qu, Hailin
1
Rindell, Anne
1
Roper, Stuart
1
Singh, Jang
1
Su, Yi-fan
1
Svensson, Göran
1
Swoboda, Bernhard
1
Tang, Xiaoyun
1
Wang, Yao-Chin
1
Wright, Len Tiu
1
Yang, Jing
1
more ...
less ...
Published in...
All
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Foundations of corporate heritage
International journal of hospitality management
The Routledge companion to contemporary brand management
The journal of business & industrial marketing
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
The journal of product & brand management
13
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of retailing and consumer services
3
Manual of international marketing
3
Reputation Management
3
Scandinavian journal of management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
International journal of industrial organization
2
International journal of internet marketing and advertising : IJIMA
2
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
Saved in:
3
The formation of sub-brand love and corporate brand love in hotel brand portfolios
Wang, Yao-Chin
;
Qu, Hailin
;
Yang, Jing
- In:
International journal of hospitality management
77
(
2019
),
pp. 375-384
Persistent link: https://www.econbiz.de/10011988651
Saved in:
4
Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
Saved in:
5
Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof
- In:
Foundations of corporate heritage
,
(pp. 259-271)
.
2017
Persistent link: https://www.econbiz.de/10011656857
Saved in:
6
Corporate image heritage : a customer view of corporate heritage
Rindell, Anne
- In:
Foundations of corporate heritage
,
(pp. 275-287)
.
2017
Persistent link: https://www.econbiz.de/10011656858
Saved in:
7
Brand architecture design and brand naming decisions
Park, C. Whan
;
MacInnis, Deborah J.
;
Eisingerich, Andreas
- In:
The Routledge companion to contemporary brand management
,
(pp. 109-119)
.
2016
Persistent link: https://www.econbiz.de/10011515378
Saved in:
8
Brand extensions
Hayran, Ceren
;
Gürhan-Canli, Zeynep
- In:
The Routledge companion to contemporary brand management
,
(pp. 136-152)
.
2016
Persistent link: https://www.econbiz.de/10011515385
Saved in:
9
Branding the entire entity : corporate branding
Roper, Stuart
- In:
The Routledge companion to contemporary brand management
,
(pp. 354-365)
.
2016
Persistent link: https://www.econbiz.de/10011515420
Saved in:
10
Better together? : a hospitality case for umbrella branding
Kooli, Kaouther
;
Cai, Huifen
;
Tang, Xiaoyun
;
Beer, Cornelia
- In:
The journal of business & industrial marketing
31
(
2016
)
8
,
pp. 1004-1016
Persistent link: https://www.econbiz.de/10011596949
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->