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isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"International studies of management and organization"
~isPartOf:"Scandinavian journal of management"
~person:"Balmer, John M. T."
~person:"Drori, Gili S."
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Balmer, John M. T.
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Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
International studies of management and organization
Scandinavian journal of management
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European journal of marketing : EJM
5
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Why business school managers are a key corporate brand stakeholder group
Balmer, John M. T.
;
Wang, Wei-Yue
- In:
International studies of management and organization
46
(
2016
)
4
,
pp. 247-255
Persistent link: https://www.econbiz.de/10011497617
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2
Strategies of building and managing higher education brands
Drori, Gili S.
;
Tienari, Janne
;
Wæraas, Arild
- In:
International studies of management and organization
45
(
2015
)
2
,
pp. 99-104
Persistent link: https://www.econbiz.de/10011286443
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