//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"Scandinavian journal of management"
~isPartOf:"The journal of product & brand management"
~subject:"Brand architecture"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Brand architecture
Markenarchitektur
20
Brand management
17
Markenführung
17
Corporate reputation
12
Firmenimage
12
Brand image
7
Markenimage
7
Consumer behaviour
6
Konsumentenverhalten
6
Corporate culture
5
Unternehmenskultur
5
Corporate branding
4
Einzelhandel
4
Retail trade
4
Brand
3
Corporate brand
3
Markenartikel
3
Advertising effects
2
Bibliometrics
2
Bibliometrie
2
Brand identity
2
Corporate Social Responsibility
2
Corporate identity
2
Corporate social responsibility
2
Cultural heritage
2
France
2
Frankreich
2
Führungsstil
2
Kulturgüter
2
Leadership style
2
Marketing management
2
Marketingmanagement
2
Organisatorischer Wandel
2
Organizational change
2
Rebranding
2
Tourism industry
2
Tourismuswirtschaft
2
USA
2
United States
2
more ...
less ...
Online availability
All
Undetermined
6
Type of publication
All
Article
19
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Case study
2
Fallstudie
2
Hochschulschrift
1
Thesis
1
Language
All
English
20
Author
All
Al Shebil, Saleh
1
Balmer, John M. T.
1
Bishop, Melissa
1
Borraz, Stéphane
1
Bravo, Rafael
1
Chen, Weifeng
1
Cordelier, Benoit
1
Czinkota, Michael R.
1
Dion, Delphine
1
Fleck, Nathalie
1
Galvagno, Marco
1
Greyser, Stephen A.
1
Hadiono, Alvin
1
Hatch, Mary Jo
1
Haugland, Sven A.
1
Hillestad, Tore
1
Järventie-Thesleff, Rita
1
Kaufmann, Hans Rüdiger
1
Laine, Pikka-Maaria
1
Lombart, Cindy
1
Louis, Didier
1
Meierer, Markus
1
Merrilees, Bill
1
Miller, Dale
1
Mingione, Michela
1
Moisander, Johanna
1
Montaner, Teresa
1
Otter, Thomas
1
Peterson, Mark
1
Pina, José M.
1
Pisano, Vincenzo
1
Quester, Pascale G.
1
Rayburn, Steven W.
1
Roper, Stuart
1
Schultz, Majken
1
Sergi, Viviane
1
Spear, Sara
1
Strano, Sonia M.
1
Strebinger, Andreas
1
Swoboda, Bernhard
1
more ...
less ...
Published in...
All
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
Journal of retailing and consumer services
Scandinavian journal of management
The journal of product & brand management
The journal of brand management : an international journal
58
European journal of marketing : EJM
26
Journal of business research : JBR
25
SpringerLink / Bücher
15
Corporate communications : an international journal
12
International studies of management and organization
11
Industrial marketing management : the international journal for industrial and high-tech firms
10
Advances in corporate branding
6
Corporate reputation review : an international journal
6
Innovatives Markenmanagement
6
Marketing intelligence & planning
6
Building corporate identity, image and reputation in the digital era
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
5
Working paper series / Bradford University School of Management
5
Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
4
Harvard business review : HBR
4
Journal of strategic marketing
4
The journal of business & industrial marketing
4
Asia Pacific journal of marketing and logistics
3
Corporate social responsibility and environmental management
3
Foundations of corporate heritage
3
International journal of contemporary hospitality management
3
Journal of general management
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Manual of international marketing
3
Reputation Management
3
Routledge studies in marketing
3
The Routledge companion to contemporary brand management
3
The marketing review
3
Brand management in emerging markets : theories and practice
2
Business ethics quarterly : the journal of the Society for Business Ethics
2
Cogent business & management
2
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
2
Family business review : journal of the Family Firm Institute
2
Gabler research
2
Health marketing quarterly
2
more ...
less ...
Source
All
ECONIS (ZBW)
20
Showing
1
-
10
of
20
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Family business branding from a signaling theory perspective : an integrative framework
Galvagno, Marco
;
Pisano, Vincenzo
;
Strano, Sonia M.
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 681-696
Persistent link: https://www.econbiz.de/10014315437
Saved in:
2
Brand new : how visual context shapes initial response to logos and corporate visual identity systems
Wertz, Robert A.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1388-1398
Persistent link: https://www.econbiz.de/10014485578
Saved in:
3
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
4
Corporate heritage tourism brand attractiveness and national identity
Balmer, John M. T.
;
Chen, Weifeng
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 223-238
Persistent link: https://www.econbiz.de/10011548366
Saved in:
5
Cognitive and emotional processing of brand logo changes
Peterson, Mark
;
Al Shebil, Saleh
;
Bishop, Melissa
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
Saved in:
6
Inquiry into corporate brand alignment : a dialectical analysis and directions for future research
Mingione, Michela
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 518-536
Persistent link: https://www.econbiz.de/10011443041
Saved in:
7
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
8
The Nobel Prize : the identity of a corporate heritage brand
Urde, Mats
;
Greyser, Stephen A.
- In:
The journal of product & brand management
24
(
2015
)
4
,
pp. 318-332
Persistent link: https://www.econbiz.de/10011407187
Saved in:
9
A model of consumer's retail atmosphere perceptions
Rayburn, Steven W.
;
Voss, Kevin E.
- In:
Journal of retailing and consumer services
20
(
2013
)
4
,
pp. 400-407
Persistent link: https://www.econbiz.de/10009755362
Saved in:
10
The dynamics of corporate brand charisma : routinization and activation at Carlsberg IT
Hatch, Mary Jo
;
Schultz, Majken
- In:
Scandinavian journal of management
29
(
2013
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10009758008
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->