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isPartOf:"HAW im Dialog : Weidener Diskussionspapiere"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of management information systems : JMIS"
~subject:"Internet marketing"
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HAW im Dialog : Weidener Diskussionspapiere
Journal of advertising research
Journal of management information systems : JMIS
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EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
2
The gender gap : brain-processing differences between the sexes shape attitudes about online advertising
Goodrich, Kendall
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 32-43
Persistent link: https://www.econbiz.de/10010354593
Saved in:
3
Leveraging synergy and emotion in a multi-platform world : a neuroscience-informed model of engagement
Steele, Audrey
;
Jacobs, Devra
;
Siefert, Caleb
;
Rule, Randall
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 417-430
Persistent link: https://www.econbiz.de/10010245518
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